{"id":6726,"date":"2020-11-27T05:00:04","date_gmt":"2020-11-27T04:00:04","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=6726"},"modified":"2020-11-26T15:45:49","modified_gmt":"2020-11-26T14:45:49","slug":"arcade-beauty-lends-its-expertise-to-the-first-olfactive-novel-of-history","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/arcade-beauty-lends-its-expertise-to-the-first-olfactive-novel-of-history\/","title":{"rendered":"Arcade Beauty lends its expertise to history's first olfactory novel"},"content":{"rendered":"<p>This novel, like no other, is enriched with olfactory illustrations. As the pages turn, readers can imagine the characters and some of the story's key moments, thanks to scented labels placed on a bookmark designed by Arcade Beauty. <strong><br \/>\n<\/strong>After reading the novel and discussing it with the author, the perfumer was able to create a score dedicated to each of the key characters, and to the intense moments of the scenario, such as passion or discord.<\/p>\n<p><strong>Arcade Beauty at work<\/strong><\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3484479924\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-2395190611\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n<p>The group, which specializes in samples and mini-products, has created a bookmark printed on both sides and bound at the end of the book. A line of microperforations allows the reader to detach the bookmark and use it throughout the book.<br \/>\nFor this project, Arcade Beauty chose to use its DiscCover concept, a transparent polyester label containing a dry perfume formula.<br \/>\nThe 6 labels on both sides of the bookmark each correspond to a key moment in the story. They can be repositioned, allowing readers to return to them at will.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce roman, pas comme les autres, est enrichi d\u2019illustrations olfactives. Au fil des pages, le lecteur peut imaginer les personnages et certains moments forts du r\u00e9cit gr\u00e2ce \u00e0 des \u00e9tiquettes odorantes d\u00e9pos\u00e9es sur un marque-page r\u00e9alis\u00e9 par Arcade Beauty. C\u2019est \u00e0 la lecture du roman puis au gr\u00e9 des \u00e9changes avec son auteur, que le [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-6726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/6726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=6726"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/6726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/6728"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=6726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=6726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=6726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}