{"id":6880,"date":"2020-12-11T10:32:44","date_gmt":"2020-12-11T09:32:44","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=6880"},"modified":"2020-12-11T08:54:41","modified_gmt":"2020-12-11T07:54:41","slug":"nouvel-actif-capillaire-anti-pollution-100-dorigine-vegetale","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/nouvel-actif-capillaire-anti-pollution-100-dorigine-vegetale\/","title":{"rendered":"New anti-pollution hair care active 100 % of plant origin"},"content":{"rendered":"

Berkem Extraction will present its new anti-pollution active ingredient at in-cosmetics: Urban'Hair<\/strong><\/p>\n

Today, more than nine out of ten people live in a polluted atmosphere. This pollution is a veritable invisible scourge that attacks organisms. The skin, hair and scalp are particularly exposed, especially during urban travel.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

Drawing on its expertise in plant extraction, Berkem has developed Urban'Hair, an objectified extract derived from raspberry leaves. This new active ingredient, derived from sustainable agriculture, combats the fixation of pollution particles on hair. Its action also helps soothe the scalp, which can be irritated by pollution. Hair is shinier and less brittle, and the scalp is soothed.<\/p>\n

For use between 1 and 3 % in hair product formulations (hair, beards, body hair...).<\/p>\n

www.berkem.fr<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Berkem Extraction pr\u00e9sentera sur in-cosmetics son nouvel actif anti-pollution : Urban’Hair Aujourd’hui, plus de neuf personnes sur dix vivent dans une atmosph\u00e8re pollu\u00e9e. Cette pollution est un v\u00e9ritable fl\u00e9au invisible qui s’attaque aux organismes. La peau, les cheveux ainsi que le cuir chevelu sont particuli\u00e8rement expos\u00e9s, notamment lors des d\u00e9placements urbains. Fort de son expertise […]<\/p>\n","protected":false},"author":1,"featured_media":6883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52,51],"tags":[60],"class_list":{"0":"post-6880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"category-ingredients","9":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/6880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=6880"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/6880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/6883"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=6880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=6880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=6880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}