{"id":7550,"date":"2021-02-15T12:30:00","date_gmt":"2021-02-15T11:30:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=7550"},"modified":"2021-02-15T11:48:12","modified_gmt":"2021-02-15T10:48:12","slug":"croda-cosmetique-launches-three-step-campaign-for-radish-hands","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/croda-cosmetique-launches-three-step-campaign-for-radish-hands\/","title":{"rendered":"Croda Cosm\u00e9tique launches three-step campaign for \"radiant hands"},"content":{"rendered":"<p><strong>Global specialty chemical ingredients company Croda launches \"Croda's 3 steps to radiant hands\", a new campaign around the theme of hand hygiene and skin care.<\/strong><\/p>\n\n\n\n<p>Covid-19 means frequent hand washing and disinfection - hands that need to be cared for.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-2619512099\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-493453455\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>\"Croda's 3 steps to radiant hands\" is the theme of the latest Beauty Undefined campaign, a series of projects showcasing Croda's formulation expertise. The series brings together new ingredients from Croda, natural botanical extracts from Crodarom and bioactives from Sederma's range of active ingredients. <\/p>\n\n\n\n<p><em>\"We're presenting not just one formulation, but three innovative formulations that represent each of the \"steps\" needed to achieve radiant hands. This also includes a formulation kit and a must-see video!\"<\/em>says Croda.<\/p>\n\n\n\n<p>To complete the Beauty Undefined series, a Power Hour webinar on adapting the hand care market in 2020 has been produced. The webinar also showcases unique hand care format concepts and details Croda's three easy steps for cleansing and caring for hand skin.<\/p>","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 mondiale d\u2019ingr\u00e9dients chimiques de sp\u00e9cialit\u00e9s Croda lance \u00ab Les 3 \u00e9tapes de Croda pour des mains radieuses \u00bb, une nouvelle campagne autour du th\u00e8me de l\u2019hygi\u00e8ne des mains et des soins de la peau. La Covid-19 a pour corollaire un lavage et une d\u00e9sinfection fr\u00e9quents des mains, des mains dont il faut prendre [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":7551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[60],"class_list":{"0":"post-7550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-produit"},"acf":{"nc":"Marine.Woessem@croda.com","nc2":"aude.lemoine-dessaint@croda.com","nc3":"","nc4":"","nc5":"","nom_url":"crodapersonalcare.com","lien_url":"https:\/\/www.crodapersonalcare.com\/en-gb\/discovery-zone\/trends\/beauty-undefined\/three-steps-to-happy-hands?utm_source=pressrelease&utm_medium=referral&utm_campaign=crodasthreestepstohappyhands"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/7550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=7550"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/7550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/7551"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=7550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=7550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=7550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}