{"id":7632,"date":"2021-02-26T07:00:00","date_gmt":"2021-02-26T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=7632"},"modified":"2021-02-25T23:49:07","modified_gmt":"2021-02-25T22:49:07","slug":"texen-partners-with-pianist-and-composer-laurent-assoulen-for-his-first-perfume-brand","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/texen-partners-with-pianist-and-composer-laurent-assoulen-for-his-first-perfume-brand\/","title":{"rendered":"Texen partners with pianist and composer Laurent Assoulen's first perfume brand"},"content":{"rendered":"<p>Laurent Assoulen has been working on this project for two years. A jazz pianist and perfume expert, he studied the links between musical and perfume composition, creating the perfume concert a few years ago. He then turned his attention to the links between perfume and philosophy, an olfactory expression of our relationship with ourselves and our existence. He created the \"Parfums de Nietzsche\" house, whose first opus is \"Surhomme\". These two mixed fragrances, in two separate bottles supported by a steel \"N\", can be used as you wish, together or separately, horizontally or vertically. The result of a collaborative project is this collector's item.<\/p>\n\n\n\n<p><strong>A \"<\/strong><strong>N<\/strong><strong>\"stainless steel as centerpiece&nbsp;<\/strong><\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-1900319544\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-3263663572\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>Texen Beauty Partners acted as a sponsor of this project, collaborating with peers such as Aptar, Heinz Glass and Wauters. Texen Beauty Partners managed the development of the \"N\"-shaped metal part that supports the two 25-ml bottles: design, technical study, mock-ups, right through to manufacturing in Asia.<\/p>\n\n\n\n<p>The Nietzsche \"N\" is made of Stainless Steel, bent and polished by hand. It is laser-engraved with the \"<em>Parfums de Nietzsche Paris<\/em>\".<\/p>\n\n\n\n<p>Demonstrating its expertise in metal, Texen Beauty Partners is making its mark in the niche fragrance market. It affirms its desire to contribute to the promotion of exciting and committed initiatives, such as that of Laurent Assoulen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Laurent Assoulen porte ce projet depuis deux ans. Pianiste de jazz et expert parfum,\u00a0il a \u00e9tudi\u00e9 les liens entre la composition musicale et celle des parfums en cr\u00e9ant le concert parfum\u00e9 il y a quelques ann\u00e9es. Sur ce mode de pens\u00e9e, il r\u00e9fl\u00e9chit alors sur les liens entre les parfums et la philosophie, expression olfactive [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-7632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"c.pichon@texengroup.com","nc3":"","nc4":"","nc5":"","nom_url":"texengroup.com","lien_url":"https:\/\/www.texen.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/7632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=7632"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/7632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/7633"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=7632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=7632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=7632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}