{"id":8702,"date":"2021-04-16T07:00:00","date_gmt":"2021-04-16T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=8702"},"modified":"2021-04-16T00:25:01","modified_gmt":"2021-04-15T22:25:01","slug":"lancome-new-adherent-of-grasse-expertise","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/lancome-new-adherent-of-grasse-expertise\/","title":{"rendered":"Lanc\u00f4me, new member of Grasse Expertise"},"content":{"rendered":"

Grasse Expertise, the territorial and collective brand for the four sectors of excellence in the Grasse region - perfumery, food flavors, cosmetics and health & well-being - now counts Lanc\u00f4me among its 52 committed members.<\/p>\n\n\n\n

\"Lanc\u00f4me is proud to be a member of the Grasse Expertise regional brand, which brings together professionals from the perfume, aroma, cosmetics, health & well-being industries based in the region,<\/em> says Fran\u00e7oise Lehmann, Lanc\u00f4me International General Manager. Through this membership, Lanc\u00f4me is strengthening its roots in the Grasse region, and demonstrating its commitment to protecting the region's unique assets and promoting the perfume-related expertise of the Pays de Grasse\".<\/em><\/p>

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The luxury brand joins a group of professionals with emblematic expertise and strong regional commitments.<\/p>\n\n\n\n

J\u00e9r\u00f4me Viaud, Mayor of Grasse and President of the Communaut\u00e9 d'agglom\u00e9ration du Pays de Grasse, explains: \"The Pays de Grasse is delighted to welcome Lanc\u00f4me, one of the world's leading luxury beauty brands, to its land. Lanc\u00f4me recently acquired an agricultural estate in Grasse: Domaine de la Rose by Lanc\u00f4me. Lanc\u00f4me's commitment to strengthening its roots in the region is underpinned by its active membership of Grasse Expertise. The territorial brand represents a strategic territorial challenge and an approach to sustainable economic development that we strongly value.<\/em><\/p>\n\n\n\n

Michel Gschwind, President of the Club des Entrepreneurs du Pays de Grasse and bearer of the Grasse Expertise brand, explains: \"Lanc\u00f4me joins a group of companies who share the same pride in belonging to our exceptional region, which is distinguished by its cultural, artisanal and industrial wealth, as much as by its terroir. It is on this foundation of values and commitments that the Grasse Expertise brand is embodied to provide solutions to the many challenges we face in this 21st century.\"<\/em><\/p>\n\n\n\n

The Lanc\u00f4me site comprises four hectares of organically farmed fields, centuries-old terraces and a distillery. Lanc\u00f4me also farms land in Grasse where Centifolia rose, jasmine and lavender are grown. The unique geographical location of the Grasse basin combined with climatic influences give life to flowers of exceptional quality. Members of Grasse Expertise will be able to preview the Domaine de la Rose. <\/p>\n\n\n\n

Resolutely focused on sustainable innovation and naturalness, Grasse Expertise's professional approach reinforces the recognition of the \"Savoir-faire li\u00e9 au Parfum en Pays Grassois\" registered on November 28, 2018 by Unesco's Intergovernmental Committee for the Intangible Cultural Heritage of Humanity.<\/p>\n\n\n\n

To date, Grasse Expertise has 52 professionals representing over 4,000 employees, with sales of 1 billion euros from the industry's various fields of expertise.<\/p>","protected":false},"excerpt":{"rendered":"

Grasse Expertise, la marque territoriale et collective des quatre fili\u00e8res d\u2019excellence du Pays de Grasse \u2013 parfumerie, ar\u00f4mes alimentaires, cosm\u00e9tiques et sant\u00e9 & bien-\u00eatre \u2013 compte d\u00e9sormais Lanc\u00f4me parmi ses 52 adh\u00e9rents engag\u00e9s. \u00ab Lanc\u00f4me est fi\u00e8re d\u2019adh\u00e9rer \u00e0 la marque territoriale Grasse Expertise qui f\u00e9d\u00e8re les professionnels des fili\u00e8res parfum, ar\u00f4me, cosm\u00e9tique, sant\u00e9 & […]<\/p>\n","protected":false},"author":148,"featured_media":8703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[],"class_list":{"0":"post-8702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums"},"acf":{"nc":"genevieve.juge@club-entrepreneurs-grasse.com","nc2":"marithe.bechu@club-entrepreneurs-grasse.com","nc3":"mcourche@paysdegrasse.fr","nc4":"","nc5":"","nom_url":"grasse-expertise.com","lien_url":"https:\/\/grasse-expertise.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=8702"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/8703"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=8702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=8702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=8702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}