{"id":8851,"date":"2021-04-27T07:00:00","date_gmt":"2021-04-27T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=8851"},"modified":"2021-04-26T18:38:13","modified_gmt":"2021-04-26T16:38:13","slug":"podcast-la-beaute-le-secteur-aux-118m-de-tweets-par-an","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/podcast-la-beaute-le-secteur-aux-118m-de-tweets-par-an\/","title":{"rendered":"[podcast] La beaut\u00e9, le secteur aux 118M de tweets par an"},"content":{"rendered":"<p>A new episode of Cosm\u00e9talks, our podcast dedicated to the perfume and cosmetics industry. This time, Patrick Calmels, in charge of the Luxury team for Twitter, takes the floor to answer Nicolas Gosse's questions. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/wp-content\/uploads\/2021\/04\/patrick.jpg\" alt=\"- -\" class=\"wp-image-8856\" width=\"131\" height=\"131\" title=\"\" srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick.jpg 400w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-20x20.jpg 20w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-50x50.jpg 50w\" sizes=\"auto, (max-width: 131px) 100vw, 131px\" \/><\/figure><\/div>\n\n\n\n<p>This former L'Or\u00e9al employee explains how cosmetics brands can find insights in Twitter to fuel their innovations and improve their intelligence. In his words: \" <em>Twitter is the world's largest focus group.<\/em> \"The 192 million people who use this social network every day generated over 118 million beauty-related tweets last year. A platform for conversation with all industry stakeholders...<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3406596389\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-3820150853\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>Listen directly on our website or on the main podcast platforms.<\/p>\n\n\n\n<div style=\"width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden;\"><iframe style=\"width: 100%; height: 170px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/3485ab86-f2f4-4962-be5f-fcef6af4a4f0\"><\/iframe><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nouvel \u00e9pisode de Cosm\u00e9talks, notre podcast d\u00e9di\u00e9 aux acteurs de la parfumerie-cosm\u00e9tique. Cette fois-ci, c&rsquo;est Patrick Calmels, en charge de l&rsquo;\u00e9quipe Luxe pour Twitter qui prend la parole en r\u00e9pondant aux questions de Nicolas Gosse. Cet ancien de chez L&rsquo;Or\u00e9al explique en quoi les marques cosm\u00e9tiques peuvent trouver en Twitter des insights pour nourrir leurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-8851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nom_url":"","lien_url":"","nc":"safia.zoghlami@hotwireglobal.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=8851"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/8859"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=8851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=8851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=8851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}