{"id":8878,"date":"2021-04-28T12:00:00","date_gmt":"2021-04-28T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=8878"},"modified":"2021-04-27T23:47:03","modified_gmt":"2021-04-27T21:47:03","slug":"eurazeo-signs-an-exclusivity-agreement-to-invest-in-aroma-zone","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/eurazeo-signs-an-exclusivity-agreement-to-invest-in-aroma-zone\/","title":{"rendered":"Eurazeo signs an exclusive agreement to invest in Aroma-Zone"},"content":{"rendered":"

Eurazeo has signed an exclusive agreement to invest in Aroma-Zone, a French pioneer in natural and DIY aromatherapy, beauty and wellness, built on a digital model of selling to the customer directly.<\/p>\n\n\n\n

Eurazeo and its partners would invest approximately 410 million euros to become Aroma-Zone's reference partner alongside the Vausselin family, the company's founders, who would remain a significant shareholder in the company. The final terms of the transaction will be communicated upon completion.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

Created in 1999 as an information site on essential oils, Aroma-Zone is today one of the main digital commercial platforms which differentiates itself by :<\/p>\n\n\n\n

- A natural and transparent offer, particularly with regard to the origin of raw materials and the composition of products, based on the concept of \"home-made\" and the provision of rich and educational information;<\/p>\n\n\n\n

- The best quality at the right price based on a direct \"end-to-end\" model of the chain: upstream with a network of nearly 300 partners producing raw materials, and downstream with customers, through a digital model of direct customer sales;<\/p>\n\n\n\n

- A loyal community of customers, prescribers and involved in the co-construction of the brand;<\/p>\n\n\n\n

- Responsible and ethical practices, and a quest to minimize the impact on the environment.<\/p>\n\n\n\n

Aroma-Zone, based in Cabri\u00e8res d'Avignon in Provence, employs more than 350 people and distributes its products mainly online and in a network of seven boutiques across France. Through constant innovation, inspired by constant interaction with its loyal community of customers, the Aroma-Zone group has succeeded in developing a unique offer of more than 1,900 references and 3,000 recipes, addressing today more than 2 million users annually.<\/p>\n\n\n\n

Eurazeo would support Aroma-Zone in its growth strategy by providing the company with the strength of its international network and its expertise in the consumer and digital sectors. Eurazeo would help Aroma-Zone to improve its digital sales platform in France and to develop it internationally, while continuing to open new physical points of sale.<\/p>","protected":false},"excerpt":{"rendered":"

Eurazeo a sign\u00e9 un accord d\u2019exclusivit\u00e9 en vue d\u2019investir dans la soci\u00e9t\u00e9 Aroma-Zone, pionnier fran\u00e7ais en mati\u00e8re d\u2019aromath\u00e9rapie, de beaut\u00e9 et de bien-\u00eatre naturel et DIY, construit sur un mod\u00e8le digital de vente au client en direct. Eurazeo et ses partenaires investiraient environ 410 millions d\u2019euros en vue de devenir le partenaire de r\u00e9f\u00e9rence d\u2019Aroma-Zone […]<\/p>\n","protected":false},"author":148,"featured_media":8879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,56],"tags":[61],"class_list":{"0":"post-8878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-management","9":"tag-info-marche"},"acf":{"nc":"vchristnacht@eurazeo.com","nc2":"mael.evin@havas.com","nc3":"www.aroma-zone.com","nc4":"https:\/\/www.aroma-zone.com","nc5":"","nom_url":"","lien_url":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=8878"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/8879"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=8878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=8878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=8878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}