{"id":8899,"date":"2021-04-30T07:00:00","date_gmt":"2021-04-30T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=8899"},"modified":"2021-05-01T07:25:17","modified_gmt":"2021-05-01T05:25:17","slug":"vpi-unveils-atypical-spray-cap-for-mcm-fragrance","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/vpi-unveils-atypical-spray-cap-for-mcm-fragrance\/","title":{"rendered":"VPI unveils an atypical spray cap for the MCM perfume"},"content":{"rendered":"

MCM, the German luxury leather goods brand (licensed by InterParfums USA), has entrusted VPI with the launch of its latest unisex fragrance.
VPI (Faiveley Plast Beauty) took on the challenge of designing and developing a perfume cap with a unique design, inspired by the Stark bag, one of the MCM brand's iconic leather pieces.<\/p>\n\n\n\n

\"A fragrance that travels, like a handbag\". <\/strong><\/strong><\/p>

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This was the original proposal that inspired the InterParfums and MCM teams, and which was brought to life thanks to VPI's expertise. 
For this ambitious project, VPI developed a spray cap with a two-piece cover (a cap and a push-button) galvanized in Gold, before adding an inner part and a handle.
The inside has a spring function (metal-free) which ensures that the push-button returns to its initial position, in perfect alignment with the cap. 
VPI's teams worked on a combination of engraving and texture to create a beautiful leather look for the injected soft-material handle. A successful development that enabled it to be assembled on the cap and held perfectly, elegantly, so as to carry the bottle by the handle. <\/p>\n\n\n\n

\" This perfume cap demanded a high degree of technical mastery. A real challenge for VPI, of which we are very proud.<\/em> \" emphasizes B\u00e9ryl Trentin, <\/strong>Key Account Manager at VPI.<\/strong><\/p>\n\n\n\n

The Spray cap is available in 3 sizes: 30 ml - 50 ml - 75 ml. Available in MCM boutiques and online. Worldwide launch in April 2021<\/strong>.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Incontournable dans le monde entier et faisant l\u2019objet d\u2019un d\u00e9veloppement massif, MCM, la marque allemande de maroquinerie de luxe (sous licence avec InterParfums USA), a confi\u00e9 \u00e0 VPI le lancement de son dernier parfum unisexe.VPI (Faiveley Plast Beauty) a relev\u00e9 le d\u00e9fi de concevoir et de d\u00e9velopper un bouchon de parfum au design unique, inspir\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":8900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-8899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nom_url":"faiveleyplast.com\/fr\/","lien_url":"https:\/\/www.faiveleyplast.com\/fr\/","nc":"nataly.joubert@gmail.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=8899"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/8899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/8900"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=8899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=8899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=8899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}