{"id":9374,"date":"2021-06-09T05:00:00","date_gmt":"2021-06-09T03:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=9374"},"modified":"2021-06-08T23:37:31","modified_gmt":"2021-06-08T21:37:31","slug":"guerlain-devient-membre-de-lassociation-uebt","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/guerlain-devient-membre-de-lassociation-uebt\/","title":{"rendered":"Guerlain becomes a member of the UEBT association"},"content":{"rendered":"

Created in 2007, the non-governmental organization UEBT is internationally recognized for its standard defining ethical sourcing practices for ingredients derived from biodiversity. As a member of UEBT, Maison Guerlain is committed to sourcing in a way that respects people and biodiversity. As part of this membership, we set objectives and improve our sourcing in line with the UEBT standard, both from an ethical point of view and in terms of respect for biodiversity. The fact that a luxury House like Guerlain is now following this virtuous path is a strong signal.<\/p>\n\n\n\n

A commitment to social and environmental progress <\/strong><\/p>

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Since 1828, Nature has been the source of inspiration for Guerlain products. Over time, \"Preserving Biodiversity\" has naturally become one of the pillars of Guerlain's commitment to sustainable development. By initiating an audit process to become a member of the UEBT, the House has taken a new step. Each of its 40 most emblematic supply chains will be audited. Like the one in Calabria, Italy, which supplies Guerlain with bergamot, mandarin or neroli, or those in Turkish Isparta and Kazanlak in Bulgaria, which supply the House with the finest Damask roses.
Sustainable development improvement plans will be deployed so that, with each supplier, each producer, Guerlain goes ever further in the ethical and ecological sourcing of its natural materials. Thanks to this continuous improvement approach, Guerlain is aiming for UEBT certification of its supply chains by 2026.<\/p>\n\n\n\n

UEBT certification requires practices that respect biodiversity, reduce biodiversity loss, and protect the rights of workers and communities.
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\u00a0\"Raw materials have been a source of inspiration and innovation for Guerlain since the company was founded. A commitment to protecting biodiversity is therefore an obvious way of ensuring the quality and durability of our creations and expertise, while giving back to Nature what it offers us. We are delighted to take this commitment a step further with the UEBT, which enables us to align our actions with the new expectations of society and our customers, all backed by ambitious objectives. The UEBT standard covers social, ecological and economic criteria. Meeting these criteria means taking an active part in preserving the diversity of our ecosystems, while helping people all over the world to lead a dignified and healthy life\".<\/em> Cecile Lochard - Guerlain Sustainable Development Director.<\/p>\n\n\n\n

\u00a0\"It's wonderful to see such an important luxury brand expressing its commitment to ethical sourcing that respects people and biodiversity. Guerlain's commitment to improving its sourcing of nature-based ingredients in line with an internationally recognized standard puts it at the forefront of its industry. The House is thus responding to the ever-increasing expectations of today's consumers that brands should protect biodiversity as well as the communities where raw materials are grown and collected.\" <\/em>Rik Kutsch Lojenga - UEBT Executive Director.<\/p>","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9e en 2007, l\u2019organisation non gouvernementale UEBT est reconnue internationalement pour sa norme qui d\u00e9finit les pratiques d’approvisionnement \u00e9thique pour les ingr\u00e9dients issus de la biodiversit\u00e9. En tant que membre de l’UEBT, la Maison Guerlain s’est engag\u00e9e \u00e0 s’approvisionner dans le respect des Hommes et de la biodiversit\u00e9. Dans le cadre de cette adh\u00e9sion, nous […]<\/p>\n","protected":false},"author":3,"featured_media":9375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[61],"class_list":{"0":"post-9374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-marche"},"acf":{"nom_url":"","lien_url":"","nc":"","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/9374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=9374"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/9374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/9375"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=9374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=9374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=9374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}