{"id":9680,"date":"2021-07-15T07:00:00","date_gmt":"2021-07-15T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=9680"},"modified":"2021-07-12T10:23:52","modified_gmt":"2021-07-12T08:23:52","slug":"arcade-beauty-develops-its-first-eco-recharge-all-for-loreal","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/arcade-beauty-develops-its-first-eco-recharge-all-for-loreal\/","title":{"rendered":"Arcade Beauty develops its first all-PE eco-refill for L'Or\u00e9al"},"content":{"rendered":"

Arcade Beauty develops its first all-PE eco-refill designed to be recyclable. A perfect illustration of Arcade Beauty's eco-design approach, the 3D Pouch generation offers a host of advantages. These L'Or\u00e9al shampoos come in the form of an all-PE eco-refill, lighter than a plastic bottle. A first for the group.<\/strong><\/p>\n\n\n\n

Elvive Color Vive Protective shampoo protects color-treated hair, while Dream Length shampoo cares for long, damaged hair. For its development, the brand wanted an eco-refill with low environmental impact. Arcade Beauty has therefore developed a 3D Pouch in 100 % PE, for which the brand can claim material savings of 75 % compared with 2 bottles of 250 mL shampoo. This eco-refill can be recycled in flexible PE recycling channels where the infrastructures for collection, sorting and recyclability exist locally.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

Eco-innovation<\/h2>\n\n\n\n

Produced at one of the Group's European sites, this totally leak-proof pack comes with a choice of screw cap or service cap. Depending on format (from 30 ml to 1 liter), it is fitted with a gusset to enable it to stand upright.<\/p>\n\n\n\n

Now available in single-material PP or PE (including the closure system), the 3D Pouch is part of the Group's global CSR initiative, which aims to offer 100 % of products ready for recycling by 2025.<\/p>","protected":false},"excerpt":{"rendered":"

Arcade Beauty d\u00e9veloppe sa premi\u00e8re \u00e9co-recharge tout PE con\u00e7ue pour \u00eatre recyclable. Parfaite illustration du travail d\u2019\u00e9coconception men\u00e9 par Arcade Beauty, la g\u00e9n\u00e9ration des 3D Pouch multiplie les atouts. Ces shampoings L\u2019Or\u00e9al se pr\u00e9sentent sous la forme d\u2019une \u00e9co-recharge en tout PE, all\u00e9g\u00e9e par rapport \u00e0 un flacon plastique. Une premi\u00e8re pour le groupe. Le […]<\/p>\n","protected":false},"author":148,"featured_media":9681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-9680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"arcadebeauty.com","lien_url":"https:\/\/www.arcadebeauty.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/9680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=9680"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/9680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/9681"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=9680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=9680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=9680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}