{"id":12379,"date":"2022-05-25T07:00:00","date_gmt":"2022-05-25T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=12379"},"modified":"2022-05-23T18:49:59","modified_gmt":"2022-05-23T16:49:59","slug":"vale-cosmetica-empresas-e-apoios-da-inovacao-digital-na-filiere-cosmetica","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/pt\/vale-cosmetica-empresas-e-apoios-da-inovacao-digital-na-filiere-cosmetica\/","title":{"rendered":"Cosmetic Valley apoia e incentiva a inova\u00e7\u00e3o digital na ind\u00fastria dos cosm\u00e9ticos"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>A crise econ\u00f3mica que afecta o sector industrial mundial acelera a transi\u00e7\u00e3o tecnol\u00f3gica das ind\u00fastrias. A ind\u00fastria francesa de cosm\u00e9ticos e perfumes deve, por conseguinte, investir na inova\u00e7\u00e3o para manter a sua posi\u00e7\u00e3o no mercado internacional.<\/p>\n\n\n\n<p>Seguran\u00e7a, desempenho, rastreabilidade, experi\u00eancia do consumidor, personaliza\u00e7\u00e3o dos produtos, RSE... estes s\u00e3o apenas alguns dos desafios em que a tecnologia digital pode dar um novo impulso: experi\u00eancias sensoriais, modos de consumo (com\u00e9rcio eletr\u00f3nico, realidade virtual, tecnologias \u00e1picas...). Al\u00e9m disso, as novas tecnologias, como a an\u00e1lise de dados e a intelig\u00eancia artificial, s\u00e3o cada vez mais utilizadas no sector industrial e s\u00e3o aplic\u00e1veis desde a fase de conce\u00e7\u00e3o at\u00e9 ao lan\u00e7amento do produto.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-1091336074\"><div class=\"indus-adlabel\">Publicidade<\/div><div id=\"indus-3046693589\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/pt\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>A prioridade do Cosmetic Valley \u00e9, portanto, apoiar as empresas nesta dire\u00e7\u00e3o e identificar projectos de inova\u00e7\u00e3o e desenvolvimento que respondam aos grandes desafios da ind\u00fastria da perfumaria e da cosm\u00e9tica, aplic\u00e1veis a todas as fases da cadeia de valor: desenvolvimento de ingredientes, m\u00e9todos de ensaio, formula\u00e7\u00e3o, embalagem, etc.<\/p>\n\n\n\n<p>O novo convite \u00e0 manifesta\u00e7\u00e3o de interesse (AMI), lan\u00e7ado com a ajuda de cinco parceiros - CNRS. P\u00f4le TES, NWX, Minalogic, P\u00f4le SCS - ilustra este compromisso de apoio. Permitir\u00e1 o desenvolvimento de colabora\u00e7\u00f5es entre laborat\u00f3rios p\u00fablicos de investiga\u00e7\u00e3o e empresas, nomeadamente no dom\u00ednio das tecnologias digitais.<\/p>","protected":false},"excerpt":{"rendered":"<p>La crise \u00e9conomique qui touche le secteur industriel mondial, acc\u00e9l\u00e8re la transition technologique des industries. La fili\u00e8re cosm\u00e9tique-parfumerie fran\u00e7aise doit donc investir dans l\u2019innovation afin de conserver sa position sur le march\u00e9 international. S\u00e9curit\u00e9, performance, tra\u00e7abilit\u00e9, exp\u00e9rience consommateur, personnalisation des produits, RSE &#8230; autant d\u2019enjeux \u00e0 relever o\u00f9 le digital peut apporter un nouvel \u00e9lan [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":12380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-12379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":"crabbecaroline@orange.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.cosmetic-valley.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/12379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/comments?post=12379"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/12379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media\/12380"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media?parent=12379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/categories?post=12379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/tags?post=12379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}