{"id":17506,"date":"2023-11-21T07:00:00","date_gmt":"2023-11-21T06:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=17506"},"modified":"2023-11-26T11:24:21","modified_gmt":"2023-11-26T10:24:21","slug":"podcast-digitalizacao-de-dados-na-cosmetica-conhecer-ghislain-esquerre-equadis","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/pt\/podcast-digitalizacao-de-dados-na-cosmetica-conhecer-ghislain-esquerre-equadis\/","title":{"rendered":"[podcast] Digitaliser la data en cosm\u00e9tique : rencontre avec Ghislain Esquerre (Equadis)"},"content":{"rendered":"<p>Este epis\u00f3dio inclui uma entrevista com Ghislain Esquerre, diretor da empresa <a href=\"https:\/\/equadis.com\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/equadis.com\" rel=\"noreferrer noopener\">Equadis<\/a>sobre a digitaliza\u00e7\u00e3o da ind\u00fastria cosm\u00e9tica. Ghislain Esquerre sublinha a import\u00e2ncia da transpar\u00eancia para os consumidores e explica como a Equadis ajuda as marcas a gerir e a divulgar informa\u00e7\u00f5es sobre os seus produtos. Destaca o papel fundamental da digitaliza\u00e7\u00e3o na acelera\u00e7\u00e3o do time-to-market, na exatid\u00e3o dos dados e na satisfa\u00e7\u00e3o dos consumidores.<\/p>\n\n\n\n<p>Ghislain Esquerre tamb\u00e9m fala sobre a futura expans\u00e3o da sua empresa, salientando que a transforma\u00e7\u00e3o da ind\u00fastria cosm\u00e9tica est\u00e1 a ocorrer principalmente na Europa, mas que planeiam trabalhar com marcas noutros continentes. Salienta a import\u00e2ncia de apoiar as empresas nesta nova abordagem e de garantir que se sentem confort\u00e1veis com este processo inovador.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3232424504\"><div class=\"indus-adlabel\">Publicidade<\/div><div id=\"indus-4102660049\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/pt\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"https:\/\/player.captivate.fm\/episode\/3c72c80a-b3b6-4d6e-a002-19ebfce80c67\"><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9pisode pr\u00e9sente une entrevue avec Ghislain Esquerre, directeur de la soci\u00e9t\u00e9 Equadis, sur la digitalisation de l&rsquo;industrie cosm\u00e9tique. Ghislain Esquerre souligne l&rsquo;importance de la transparence pour les consommateurs et explique comment Equadis aide les marques \u00e0 g\u00e9rer et diffuser les informations sur leurs produits. Il met en avant le r\u00f4le cl\u00e9 de la digitalisation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[53],"tags":[60],"class_list":{"0":"post-17506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logiciels","8":"tag-info-produit"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/equadis.com","nc":"a.garnier@equadis.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/17506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/comments?post=17506"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/17506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media\/17507"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media?parent=17506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/categories?post=17506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/tags?post=17506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}