{"id":8851,"date":"2021-04-27T07:00:00","date_gmt":"2021-04-27T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=8851"},"modified":"2021-04-26T18:38:13","modified_gmt":"2021-04-26T16:38:13","slug":"podcast-la-beaute-le-secteur-aux-118m-de-tweets-par-an","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/pt\/podcast-la-beaute-le-secteur-aux-118m-de-tweets-par-an\/","title":{"rendered":"[podcast] La beaut\u00e9, le secteur aux 118M de tweets par an"},"content":{"rendered":"<p>Mais um epis\u00f3dio de Cosm\u00e9talks, o nosso podcast dedicado \u00e0 ind\u00fastria dos perfumes e cosm\u00e9ticos. Desta vez, \u00e9 Patrick Calmels, respons\u00e1vel pela equipa de Luxo do Twitter, que toma a palavra para responder \u00e0s perguntas do Nicolas Gosse. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/wp-content\/uploads\/2021\/04\/patrick.jpg\" alt=\"- -\" class=\"wp-image-8856\" width=\"131\" height=\"131\" title=\"\" srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick.jpg 400w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-20x20.jpg 20w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2021\/04\/patrick-50x50.jpg 50w\" sizes=\"auto, (max-width: 131px) 100vw, 131px\" \/><\/figure><\/div>\n\n\n\n<p>Este antigo colaborador da L'Or\u00e9al explica como as marcas de cosm\u00e9ticos podem encontrar no Twitter informa\u00e7\u00f5es para alimentar as suas inova\u00e7\u00f5es e melhorar o seu acompanhamento. Nas suas palavras: \" <em>O Twitter \u00e9 o maior grupo de discuss\u00e3o do mundo.<\/em> \"Os 192 milh\u00f5es de pessoas que utilizam esta rede social todos os dias geraram mais de 118 milh\u00f5es de tweets relacionados com o sector da beleza no ano passado. Uma plataforma de di\u00e1logo com todos os intervenientes do sector...<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-729165726\"><div class=\"indus-adlabel\">Publicidade<\/div><div id=\"indus-1087402930\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/pt\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Pe\u00e7a gr\u00e1fica promocional para a s\u00e9rie de videocast da Siemens &quot;The Beauty Thread&quot;, com um texto em franc\u00eas sobre uma formula\u00e7\u00e3o mais r\u00e1pida e um melhor controlo gra\u00e7as \u00e0 gest\u00e3o empresarial de receitas. Lan\u00e7amento em abril de 2026, com um bot\u00e3o azul &quot;Descubra o epis\u00f3dio 1&quot;. Fundo abstrato.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>Ou\u00e7a diretamente no nosso s\u00edtio Web ou nas principais plataformas de podcast.<\/p>\n\n\n\n<div style=\"width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden;\"><iframe style=\"width: 100%; height: 170px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/3485ab86-f2f4-4962-be5f-fcef6af4a4f0\"><\/iframe><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nouvel \u00e9pisode de Cosm\u00e9talks, notre podcast d\u00e9di\u00e9 aux acteurs de la parfumerie-cosm\u00e9tique. Cette fois-ci, c&rsquo;est Patrick Calmels, en charge de l&rsquo;\u00e9quipe Luxe pour Twitter qui prend la parole en r\u00e9pondant aux questions de Nicolas Gosse. Cet ancien de chez L&rsquo;Or\u00e9al explique en quoi les marques cosm\u00e9tiques peuvent trouver en Twitter des insights pour nourrir leurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-8851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nom_url":"","lien_url":"","nc":"safia.zoghlami@hotwireglobal.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/8851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/comments?post=8851"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/posts\/8851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media\/8859"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/media?parent=8851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/categories?post=8851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/pt\/wp-json\/wp\/v2\/tags?post=8851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}