After two successful years in 2022 and 2023, Cosmed's "French Cosmetics" collective pavilion at the Beauty World Middle East trade show in Dubai has a new graphic identity.
The stated aim of Cosmed, the trade association for small, medium and large companies in the cosmetics industry, is to "perform" internationally.
This new symbol will carry the colors of French cosmetics to the Beauty World Middle East trade show, to be held in Dubai from October 28 to 30, 2024.
Some 150 m² will be allocated to French brands in this pavilion.
A must-attend event for forging new partnerships with players in the cosmetics market in the Near and Middle East, Turkey, Egypt, Israel, Africa, India and Iran, Beauty World Middle East attracts more and more exhibitors (1,700 from 57 different countries and 27 international pavilions) and visitors (65,000, +25%) every year.
Buoyed by the quality image of "made in France", a real asset, France is the leading supplier of cosmetics to these countries in the Near and Middle East, buoyed by strong growth in demand in the United Arab Emirates (+14.51TP6Q).
With this new identity, French VSEs and SMEs will be able to count on Cosmed's support in promoting French cosmetics at Beauty World Middle East.
Cosmed will also be offering tailor-made support, including space tailored to the needs of SMEs, transport logistics to and from the show, targeted regulatory webinars by country to help prepare for the show, and a digital package to optimize contacts.
