Givaudan, a global specialist in perfumery and beauty, has introduced ChériScentz, a new technology that empowers perfumers to create fragrances that evoke sensuality. This fragrance design tool complements Givaudan's existing range of technological innovations, including MoodScentz+, VivaScentz and DreamScentz.
"Givaudan's Health and Wellness Center of Excellence played a crucial role in the development of this patent-pending algorithm. This innovative tool, designed in Brazil, leverages advanced research derived from global consumer studies and is evaluated using G-Evocations, a specialized method that assesses the sensuality of fragrances through visual stimuli. This approach guarantees high discrimination, quality results and relevance to consumers in diverse markets", says Jeremy Compton, Director of Fragrance Science & Technology.
As consumer preferences evolve, so does the demand for scents that reflect authenticity, inclusivity and emotional connection. ChériScentz responds to these needs by enabling perfumers to create scents that are not only appealing, but also resonate with the multifaceted nature of modern sensuality. This includes extending fragrance offerings beyond fine perfumery to other categories of bath, body, laundry and home products.
Photo taken from the Givaudan website.
