Pier Augé, a French brand founded in 1961, is revamping its product offering with a short range available from September 15. Reformulated icons and new references revolve around the active ingredient ADN-HP, combined with peptides and niacinamide, with the first supplements announced by the end of the year.
Founded in 1961 by a pharmacist, Pier Augé is making a structured comeback after several years of discretion. The brand is now concentrating its portfolio on a short range, refocused and aligned with current market expectations.
A redesign refocused on the essentials
At the heart of this relaunch are updated formulas for several historic references. The Douce Aura Replenishing Mask-Care and the Complétude Tri-active Firming Cream are the iconic products that have benefited from an overhaul. This approach aims to preserve the brand's dermo-cosmetic heritage, while introducing modern elements in compositions and uses.
Updated formulas around HP-DNA
The communication highlights HP-DNA, an active ingredient that has been a Pier Augé mainstay since the 1980s. In this new iteration, HP-DNA is combined with so-called " new generation "These include peptides and niacinamide.
Timetable and outlook
The brand has announced that new references will be added to the range by the end of the year. This relaunch, which draws on Pier Augé's historical DNA while incorporating active ingredients commonly used in contemporary dermocosmetics (peptides, niacinamide), is part of a drive to simplify the range.
