Highlighting major initiatives such as ReCosm, the 2025 edition of the Assises Nationales du Réemploi at Eurexpo Lyon will unveil significant advances in the reuse of cosmetics packaging.
The Assises Nationales du Réemploi event, to be held on November 18, 2025 at Eurexpo Lyon, brings together experts and professionals from various sectors to discuss reuse as a pillar of the circular economy. The event, which is part of the Prod&Pack trade show (November 18-20), is particularly relevant to professionals from the cosmetics industry because of its focus on reusable packaging and innovations in fragrances and beauty products.
Innovations in practice
Particular attention will be paid to the ReCosm initiative, which focuses on reusable cosmetics packaging, especially perfume bottles. This project aims to gradually roll out this system in the luxury goods and pharmaceutical sectors, a significant step forward mentioned by Aude Bongiovanni during her speech. "Coalition DéfiVrac" articulates the integration of these practices into complex value chains.
In addition to the session dedicated to cosmetics packaging, the Assises will also offer discussions and feedback on large-scale reuse initiatives in different sectors, enriching the understanding and applicability of reuse practices in the cosmetics industry.
Attendees will be able to explore how GS1 standards can facilitate the unified traceability of reusable packaging, a crucial aspect of maintaining compliance and ensuring quality in the cosmetics industry.
