French brand Moi Aussi has launched a new range of hand and nail care products for men, developed in collaboration with Fiabila.
In the men's cosmetics sector, traditionally focused on the face and grooming, Moi Aussi is setting itself apart by introducing treatments specifically dedicated to men's hands and nails. This initiative responds to a growing demand for solutions tailored to the specific needs of men's skin.
A collaboration with Fiabila
To develop this range, Moi Aussi teamed up with Fiabila. As a result, two treatments were formulated: Soin Réparateur, which offers protection for cuticles and sensitive areas, and Soin Cure, the first invisible «liquid buffer» on the market. The latter is designed to strengthen the nail while guaranteeing a natural finish.
Innovative varnishes
A collection of six nail polishes has also been launched. Formulated with 83.5 % biobased ingredients and no petrochemical solvent odors, these polishes combine naturalness and performance. Each shade in this collection evokes an element evocative of nature, and offers a discreet way of personal expression.
" With Moi Aussi, we're not looking to create yet another product, but to legitimize a gesture that has long been sidelined. Hand care becomes an act of well-being, self-expression and self-recognition. »explains Fadi Mroueh, founder of Moi Aussi. This approach illustrates how hand care can contribute to a better self-image for men, while breaking down the taboos associated with these practices.
The products, made in France, reflect a commitment to safety and quality, while offering a modernized vision of authentic, assertive men's skin care.
