L'Oréal announces the extension of its artificial intelligence partnership with NVIDIA, with the ambition of accelerating and redefining beauty innovation through computational chemistry.
Integrating the machine learning platform NVIDIA Alchemi at the heart of its Research & Innovation (R&I) ecosystem should enable L'Oréal to predict the behavior and interactions of molecules on an atomic scale.
This partnership, initiated with the optimization of L'Oréal's marketing and advertising activities, is now open to R&D for new scientific discoveries. It enables the group to simulate the performance of ingredients and their textures in a virtual environment. This gives L'Oréal scientists the ability to test thousands of variables simultaneously, dramatically reducing the time from laboratory concept to finished product. The result: a discovery process 100 times faster, and a more agile innovation method that maximizes the potential of the Group's proprietary active ingredients in protecting skin and preventing premature aging.
The initiative is currently focusing on two key scientific areas for skin: photoprotection and complexion modulation. The use of NVIDIA Alchemi will enable optimal formulations to be identified in a digital environment, even before they are physically formulated in the laboratory. By optimizing these steps, L'Oréal will be able to redefine market performance standards, offering its consumers ever more effective beauty products with absolute scientific precision.
" Our collaboration with NVIDIA adds a new dimension to L'Oréal's research laboratories for advanced predictive formulation. »Barbara Lavernos, Executive Vice President, Research, Innovation and Technology at L'Oréal. « By applying AI-driven molecular simulation to our proprietary assets, we are bridging the gap between atomic-scale discovery and concrete consumer benefits - accelerating the development of more effective, more sensory and more accessible products for consumers worldwide. "
" By integrating NVIDIA Alchemi into its R&D processes, L'Oréal can simulate ingredient performance at the atomic scale, accelerating breakthrough formulation discoveries and bringing consumers advanced, preventive beauty products. », said Azita Martin, vice president and general manager of AI for retail and consumer goods at NVIDIA.
