Schwan Cosmetics introduced Skip-the-filler Lifter Liner on June 2, 2026, amid a trend driven by the «Longevity Beauty» and hybrid makeup-skincare products. The Liplift formula combines long-lasting color with clinical benefits for the lips.
3-Pillar Liplift System, 2.4 % of active ingredients
The Liplift system combines encapsulated peptides, hyaluronic acid-based filling spheres, and bioactive ceramides. The blend of advanced ingredients is formulated at a concentration of 2.4 %. Cornelia Riepl, product marketing director at Schwan Cosmetics, explains: «The lip category is evolving toward hybrid formats that combine makeup performance with skincare-inspired benefits; with Skip-the-Filler Lifter Liner, we’ve designed a flexible system that allows brands to express their own identity.»
Clinical Results on Hydration and Volume
Dermatologically controlled efficacy studies show hydration gains of 23 % after 30 minutes, 25 % after 14 days, and 31 % after 28 days. Lip volume increased by 18 % after 30 minutes, with visible enhancement maintained after 14 and 28 days. A short sentence. Leonardo Luce, Head of Competence Color and Care at Schwan Cosmetics, explains: «With Liplift Texture, we’ve combined proven ingredient blends with high-performance actives to enhance volume, hydration, and smoothness, while ensuring color and staying power in line with the spirit of longevity.»
Texture, 11-hour wear, and packaging sizes
The texture is described as creamy and velvety with a blurring effect, for comfortable wear without smudging for up to 11 hours. The vegan, waterproof formula is free of preservatives, BHT, paraffin, microcrystalline wax, perfluorinated compounds, ozokerite, and ceresin. Six packaging options are available, including sharpenable and mechanical versions, with customizable configurations and various applicators.
Butter Glide Eyeshadow Stick: 28-hour wear and skincare 2.25 %
Schwan Cosmetics also highlights the Sacré Beurre Butter Glide Eyeshadow Stick, which glides on smoothly «butter» and delivers intense color in a single stroke. It is claimed to last up to 28 hours and is smudge-proof, crease-proof, water-resistant, sweat-resistant, and transfer-resistant. The formula is based on a 3-pillar complex at a concentration of 2.25 %, with clinical results observed after four weeks: +24 % in skin firmness, +10 % in elasticity, +13 % in hydration.
Liplift was unveiled by Schwan Cosmetics at Makeup In Paris 2026 and at other international events throughout the year. The manufacturer is targeting applications that provide immediate care and cumulative benefits over 28 days, while maintaining a measured wear time of 11 hours for the lips and 28 hours for the eyelids.
