Quadpack's Freedom Dropper meets the growing demand for packaging solutions for cosmeceutical liquid formulations.
Part dropper, part beauty accessory and part massage tool, this latest innovation from the packaging manufacturer's Creative Hub is based on its flagship glass solution, the Skin-Up 30 ml bottle, which features a sleek, elegant shape to which it has added a ball applicator to enhance the user experience.
"It's a completely innovative concept!explains Alejandra Isern, Category Specialist. Combining a dropper and a ball applicator delivers exactly the value-added solution that luxury brands are looking for. It's a new experience for users, putting them in control. Unscrew the cap and apply a drop to your hand or directly to your face. Then spread it with the flexible ball tip. Use it as a dropper or beauty accessory. You have the freedom to use it as you wish!"
Using the Freedom Dropper transforms product application into a beauty ritual. Housed in a familiar format with tried-and-tested features, it allows complete control of the formula. Drops are gradually distilled by exerting gentle pressure on the pipette, then applied to the skin using the ball applicator. Its rotating movement exerts a massaging effect and produces a gentle vibration that activates the skin, facilitating absorption of the formula. The soft-textured tip features a wave pattern inspired by natural forms. It is also possible to develop a customized applicator at reduced cost, for instant brand personalization, for example.
A specially designed wringer removes excess formula, ensuring the stem and applicator remain spotless, then delivers drops for a clean experience.
Freedom Dropper was created for low-viscosity skincare and make-up products, and is particularly recommended for active-ingredient facial oils and moisturizing serums. The glass bottle enables it to be used with most formulas, even the most complex.
A variety of decoration methods can be applied to match the brand image. The thick-bottomed bottle is suitable for a range of finishes, from color gradients to holographic effects. The applicator stem and head can be injection-colored, while the pipette and ring can be glossy or matte. An aluminum sleeve can be added to the ring.
"We build on what works best and use tried-and-tested components, such as the Skin-Up bottle. This allows us to create modular collections quickly and nimbly, extending their scope and functionality. In the case of Freedom Dropper, we're exploring new applicators to handle various formulas, such as those used in tinted make-up products. What you see today is just the beginning of an extremely exciting innovation".stresses Alejandra Isern.
The patent application is in progress.
