According to an Ifop study for Alliance Healthcare conducted in September 2018, skin problems affect 93 % of women. For 92 % of them, a facial that works would be a source of well-being. To meet this need, Alliance Healthcare France is launching YourGoodSkin, its new facial skincare range for all skin types, developed in collaboration with over 2,000 women and 50 scientific experts and dermatologists. The range will be available exclusively in pharmacies. Corinne Morel, Digital and Retail Marketing Director at Alliance Healthcare France, comments on this decision: "We are convinced of the importance of personalized advice from the pharmacist, an expert in the field, in choosing the best skincare routine for your skin. The development of the YourGoodSkin skincare range is based on an unprecedented co-creation process with an exclusively female community, in collaboration with renowned experts. This is a first in the world of dermocosmetics, a new era in the treatment of skin imperfections," says Corinne Morel. The range features 18 products that enable customers to choose the ritual best suited to their skin type and specific needs, in 4 key stages designed to prepare, balance, protect and treat the skin.
Alliance Healthcare launches YourGoodSkin
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