Known for its emblematic fresh eau de toilette packaged in a large bottle, Biolane Expert marks its return to the pharmacy with the launch of "Ma première eau de senteur": a delicate juice for babies, packaged in a glass bottle with a wooden cap.
For its packaging, Biolane Expert chose Coverpla for its original mix-and-match approach and turnkey product customization.
To protect the formula from external aggression, Biolane Expert has chosen the soft, rounded shape of the Oslo bottle in a 50 ml format, specifically treated with a frosted finish. To accompany it, the Torrid wood cap with recycled PP insert retains a natural hue identical to the brush in the sales box.
In the same natural spirit, the bottle is decorated in white silkscreen.
"We have no regrets about putting our trust in our partner Coverpla for this project. Their development team was able to effectively support our employees, and offer them alternatives in line with our research. With their advice and expertise, we have developed a product that reflects our brand image".says Jimmy Bossus.
Photo: ©lara lutzbiolanee
