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Creating a strategic committee for the cosmetics sector

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Agnès Pannier-Runacher, Minister Delegate to Minister of the Economy and Finance and Recovery, in charge of Industry, gathered on March 26 representatives of the "Cosmetics" sector to launch a partnership action plan in favoring competitiveness, innovation, ecological transition and the made in France of the sector.

By meeting in “Estates General” last October, and by submitting to the public authorities “ 30 measures for a sustainable and winning recovery ”, the actors of the French perfumery-cosmetics, gathered behind the Competitiveness Cluster “ Cosmetic Valley ” and their professional federation, the FEBEA, wanted their sector, given its importance in the national economy and its position as world leader, to be more visible, better heard and more considered.

Foreshadowing this collective approach, the main contractors in the sector, at the initiative of the Minister Delegate to the Minister of the Economy, Finance and Recovery, in charge of Industry, Agnès Pannier-Runacher, and after discussions with their suppliers, adopted in December a “ declaration of solidarity between the cosmetics sector and companies in the glass sector ”. This highlights the synergies that must unite, from formulation to export, through production and distribution, the entire value chain fully established in France.

The Minister responded to this mobilization by announcing, during a visit to several companies in the sector, near Chartres, in Eure-et-Loir (28), on January 7, 2021, that she would soon bring together representatives of the sector. .

A first meeting was therefore held this Friday, March 26, by videoconference, under the aegis of the Minister and in the presence of representatives of the sector (SMEs, mid-caps, large groups, principals, suppliers, federations) . The objective of this meeting was to establish a shared observation on the strategic challenges of the sector and to identify structuring projects to respond to them. The health crisis and its economic consequences have in fact exacerbated the main challenges facing the perfume-cosmetics industry (environmental transition, digital transformation and competitiveness). The participants discussed several avenues for promoting innovation and competitiveness in the sector, environmental protection and consumer safety, and the solidarity of their ecosystem.

Agnès Pannier-Runacher has also announced several structuring projects: the launch of a mission to assess the investments necessary for the ecological transition of the sector, the creation of an accelerator dedicated to the digitization of suppliers in the sector operated by Bpifrance, the international House of cosmetics which is due to open in Chartres in 2024.

The participants in the sector committee agreed to adopt, by the summer, a roadmap to implement these priorities and a first point of progress will be made on the occasion of the "Cosmetic sector summit". , organized on October 13 and 14 in Paris.

Agnès Pannier-Runacher declared: “Perfumery-cosmetics is a major sector in France, it is one of the main spearheads of our export economy. I am delighted with this first meeting with representatives of the sector; it made it possible to collectively pose the challenges facing players in the sector, both in terms of competitiveness and environmental and digital transitions, and to set the priorities that are intended to be brought within the sector in cooperation with the State ”.

Patrick O'Quin, president of the Federation of Beauty Companies, added : “this meeting recognizes the cosmetics industry as a strategic player, both in economic and social matters and in innovation. I am very happy for this opportunity to affirm the common will of all the participants to give themselves the means to join the ecological transition to continue the growth of our sector and to keep it at the forefront of the world ”.

Marc-Antoine Jamet, president of the Cosmetic Valley competitiveness cluster, said: “the creation of this committee is a great success for the entire French cosmetics industry, which has been asking for it for a long time. It manifests both the recognition by the State of the strategic importance for employment, for the growth of our country, for the presence of France abroad, of our sector and the need to amplify the large ecological and digital changes he initiated. Finally, it is an incentive, I hope, for everyone to be even more proud and aware of the asset that a large, innovative and efficient industry represents for France, a world leader in its sector. "

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External resources
febea.fr

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