The 3rd Cosmed-SVP report on economic and strategic intelligence for companies in the cosmetics industry has been published.
In 2020, at national level, business failures in France fell by 38.1 1TP6Q, reaching their lowest level in 30 years. Several factors explain these figures. First of all, the aid measures put in place to support entrepreneurs. Secondly, creditor summonses, which traditionally account for 30 % of liquidations, have disappeared. Frozen until the summer due to regulatory changes, assignments did not resume at the end of the year, as public and private creditors were encouraged to seek out-of-court settlements. However, it is feared that the rise will resume in 2021, for three reasons: as a result of a catch-up, when aid ceases (hence the need to plan for a gradual phasing-out of aid) and when creditors start assigning again.
However, the cosmetics industry is proving all the alarmist forecasts wrong. Government measures (PGE, short-time working, etc.) have greatly reduced the difficulties, and the claims rate is very low. The morale of managers in the cosmetics industry's VSEs, SMEs and SMBs is very good (77 to 82 1Q6T), up three points on the previous quarter. This is in stark contrast to other industrial sectors, where the majority of SME managers (53 %) are still worried about their company's long-term viability.
The cosmetics industry is once again proving its resilience. It is mobilizing the resources of the stimulus plan primarily for investment, particularly in the ecological transition.
The new Cosmed-SVP quarterly report summarizes key information on the life of companies in the cosmetics sector: trends, market figures, player news and market outlook.
This report is supplemented by key indicators for the cosmetics industry's VSE-SME-ETI. This summary presents the quarterly evolution of key figures relating to the life of companies in the cosmetics industry: investment, innovation, employment, economic outlook, management morale. The aim is to help professionals measure, over time, the economic impact of the general context.
