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Guerlain teams up with Aptar Beauty for its first alcohol-free fragrance

According to Aptar Beauty, world specialist in dispensing systems, the Sensea prestige fragrance pump offers the greatest spray comfort in the VP4 range, its flagship reference. Its wide angle (60°) delivers a fine, homogeneous mist, according to its designers. Reliable and robust, it features an optimized VP4 motor combined with a high-definition spray insert (HDS). 

Already used for its L'Art & La Matière fragrance collection, Guerlain has chosen this pump for La Petite Robe Noire L'Eau Rose, its first fragrance formulated without alcohol. "At Aptar Beauty, we offer dispensing solutions adapted to the new generation of fragrances, such as the alcohol-free formulations emerging on the market. Sensea offers this perfect balance between quality performance and a pleasant user experience. The combination of Sensea's high-definition spray and gentle diffusion is the ideal choice for the alcohol-free formulated fragrance of Guerlain's La Petite Robe Noire L'Eau Rose."says Anne Dupé, Key Account Manager, Aptar Beauty, EMEA.

For the L'Eau Rose limited edition, Guerlain and Aptar teams worked closely together to offer a sensory experience identical to the original fragrance, while preserving its unique olfactory identity. 

The silver-anodized top sub-assembly (pump and casing) is made in France, at Aptar Beauty's Normandy plant in Le Neubourg (27), as are all Aptar Beauty's standard prestige fragrance dispensing systems. 

Sensea is compatible with water-based or alcohol-free juices, as are the fragrance pumps Inune and Aqua Silk, perfectly in tune with the "clean beauty" trend.

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