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Friday August 19th, 2022
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La Prairie Group announces the appointment of Philippe Lamy as new CEO, succeeding Patrick Rasquinet


Prairie Group AG, the leader in luxury skincare owned by the Beiersdorf Group, has appointed Philippe Lamy as CEO, succeeding Patrick Rasquinet, who has led the luxury house since 2010.
Philippe Lamy will join La Prairie on April 2, 2022 and will lead La Prairie's Executive Committee, based at the company's headquarters in Zurich, Switzerland. Patrick Rasquinet will now focus on his broader role on the Board of Directors of Beiersdorf where he is responsible for the entire Pharmacy & Selective division (Eucerin, Hansaplast, La Prairie, Chantecaille).
Philippe Lamy joins La Prairie after 8 years at Loro Piana, the nearly 150-year-old Italian family-owned luxury fabric and clothing company that joined the LVMH group in 2014. He was previously Managing Director of Shang Xia, a Chinese luxury brand, created and owned by Hermès, and before that, spent more than 13 years at L'Oréal where he held several positions in the luxury and Travel Retail divisions in Asia-Pacific and the Americas. Philippe Lamy is an expert in luxury retail, with experience in innovative start-ups as well as in large established houses, and an international and multicultural background in all major markets. In his new role, Philippe Lamy will report directly to Patrick Rasquinet.
Patrick Rasquinet, member of Beiersdorf's Board of Directors, said: "We have found in Philippe a strong leader, a forward-thinking strategist and an insider in the luxury retail industry. He has all the credentials to move La Prairie forward over the next few years and help the company realize its potential to become the kind of legendary luxury home we envision. I am delighted to welcome him to the Beiersdorf Group and to leave La Prairie in his very competent hands. I look forward to working closely with him to make our video a reality."
Philippe Lamy, new CEO of La Prairie, added: "It is a great honour for me to take on this role at La Prairie and I am very excited about the opportunities to come. Maison La Prairie is beautiful and the company has relentlessly built its brand positioning over the past few years. I feel truly privileged to be part of the next chapter of a home as luxurious and leading as La Prairie. It feels good to be back in the skincare industry after more than 10 years away. I look forward to starting working with Patrick and the Executive Committee as soon as possible. »

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