Avery Dennison today launched four label papers made from recycled pulp and alternative fibers, aimed at the premium packaging segment, including wines and spirits, craft beverages, gourmet foods, beauty products and fragrances.
Available in the Europe, Middle East and North Africa region, this launch comes at a time when industry regulations, corporate environmental policies and consumer demand are contributing to a growing need for sustainable labeling and packaging solutions. The new range comprises three new papers made from 100 % recycled fibers and one made from hemp fibers:
- Fasson rPaper Black FSC 100% recycled (50% PCW and 50% PIW) is a black, solution-dyed, uncoated paper designed to provide a visually striking label for a variety of applications. Its black color guarantees a consistent, high-quality appearance, avoiding white edges or revealing the whiteness of the back of wine bottles. This paper eliminates bleeding problems in ice buckets and offers excellent printability and compatibility with embellishments.
- Fasson rMartelé Black FSC 100 % recycled (50 % PCW and 50 % PIW) is an uncoated matte paper with a distinctive "hammered" tactile embossed finish. It matches the non-recycled Martelé Black in the current portfolio, enabling seamless integration into existing labeling solutions. Like rPaper Black, this paper also eliminates the problem of black ink bleeding into ice buckets and, being pulp-colored, guarantees a sophisticated, clean appearance by avoiding the unpleasant problem of white label edges and backs.
- Fasson rMartelé Blanc FSC 100% recycled (50% PCW and 50% PIW) is also an uncoated matte paper with the same tactile embossed "hammered" finish as rMartelé Black. This specific product will be available later this year, and matches the non-recycled Martele Blanc in the current range, allowing it to be integrated effortlessly into existing wine and other high-end product ranges. In addition, it offers excellent printability with all standard printing methods and embellishment techniques.
New high-end labeling possibilities for hemp fibers
Fasson® Hemp 50% FSC® paper offers a natural, voluminous feel with its uncoated, matt white surface - perfect for high-end organic products. It offers a sustainable alternative to traditional wood pulp-based papers and uses 50 % hemp fibers sourced from France and Germany and harvested up to seven times a year. Its high grammage makes it ideal for labels with embossed or raised details.
"By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy, explains Vladimir Tyulpin, Premium Solutions Marketing Manager at Avery Dennison. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gastronomy, beauty and fragrances, where brand differentiation and sustainability are paramount."
With a wide selection of recycled front ends, rPLUS (an established and proven technology designed to solve ice bucket problems for white and sparkling wines), and rPET liner construction, as well as the AD Circular liner recycling program and use of the Carbon Trust Footprinting reporting tool, Avery Dennison enables companies to make informed decisions and accurately measure product impact.
