Woola's recycled wool packaging solutions will be showcased at Luxe Pack Monaco on the stand of Enterprise Estonia, Estonia's economic development agency.
Based in Tallinn, Woola offers a sustainable alternative to single-use plastic packaging. The young company has developed an innovative industrial process for recovering wool waste and transforming it into packaging. According to the company, some 200,000 tonnes of wool are burned or buried every year in various European countries, as it is deemed unsuitable for the textile industry.
"Every challenge also creates an opportunity, and Woola embodies this philosophy perfectly. I'm delighted to take part in this event and help Woola introduce its fantastic products to a wider audience."says Viljar Lubi, Estonian ambassador to France.
Operating in France for three years, the startup has developed a range of packaging solutions in recycled wool: bottle sleeves, envelopes or wool foil, as well as a bespoke service to meet specific needs.
Woola points out that wool - which can be recycled or composted - has superior qualities to plastic, notably elasticity, waterproofing and resistance to temperature variations.
Woola's packaging solutions have already won over a number of brands and companies in France, including Mademoiselle bio, Casa Zanoni, Cravan, Maison Matine, as well as two houses in the LVMH group.
Favoring a short supply chain, the company works with small breeders based in Estonia, from whom it buys directly wool deemed unsuitable, and has thus valorized 128,000 tons of wool.
Luxe Pack Monaco will take place from September 29 to October 1, 2025.
