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Pochet: luxury bottling in the era of decarbonization

Flask - Electric oven - Pouch

In March 2025, Pochet inaugurated an electric furnace at its Guimerville site in Normandy. This latest-generation furnace is part of an ambitious decarbonization strategy.

The figures, like the scale of the furnace, are impressive. Seven months of work, 4,000 tonnes of concrete, 100 km of cable, 500 tonnes of framework and 10 km of pipes were required to install the new electric furnace at Verrerie du Courval, the Pochet Group's emblematic site in Guimerville, in the heart of the Bresle Valley, France's glass valley. 

Equipped with three electric firing arches and mixed gas and electric feeders, the furnace - the first electric furnace for flasks in France - has a power of 8 megawatts and a volume of over 250 tonnes of glass, equivalent to a three-storey building, according to the glassmaker.

The cost of setting up the new furnace was close to €40 million, an investment backed by the Pochet Group's private family shareholding and made possible thanks to the participation of the French government, with the support of Ademe (an employment development agency) and the Normandy region.

To ensure the furnace's smooth operation, 12,000 hours of in-house and external training were deployed for the technical and melting teams, in collaboration with glassmaker SGD Pharma, located in Saint-Quentin-Lamotte-Croix-au-Bailly in the Somme region, which also possesses electric melting technology for the pharmaceutical industry.

This hands-on training, with the opportunity to learn about the complete life cycle of an electric furnace at the SGD Pharma site, contributed to the successful start-up of the furnace at the Guimerville site. "The fact that the start-up of the furnace was smooth and enabled us to produce bottles already, and to inaugurate the furnace one month after start-up, is to be commended".enthused Xavier Gagey, Chairman of the Pochet Group's Management Board, on March 14, 2025, at the inauguration of the facility. A few months of qualification tests for the new tool will be necessary, however. These will be carried out in partnership with Fives, the furnace's designer and supplier.

Target date: 2033

"The advantage of gas is that it heats up very quickly, very strongly, and cools down very quickly, very strongly. With electricity, it heats up strongly, slowly, and cools down weakly and slowly", explains Benoît Marszalek, Operations Manager at Pochet du Courval. In an industry where flexibility is essential, thermal inertia can be an obstacle. But that doesn't matter. Pochet's teams know how to adapt. The roadmap is clear: the creation of France's first electric furnace for luxury bottling represents a major step in Pochet du Courval's overall decarbonization plan to reduce emissions by 50 % by 2033 (compared with 2014). 

In operation since February 2025, the Guimerville electric furnace is more energy-efficient than the gas furnaces used at the glassworks. " With a capacity of 66 tonnes per day, the new furnace consumes half as much energy per tonne of glass melted.says Benoît Marszalek.

The furnace will be powered in part by the green energy generated by the brand-new photovoltaic power plant operated by ABO Wind, a major player in the renewable energies sector. Scheduled for commissioning in January 2025, this plant represents the largest photovoltaic park deployed by ABO Wind in France. Pochet du Courval has signed a 20-year power purchase agreement with ABO Wind. A long-term partnership to secure prices while guaranteeing a sustainable supply.

An ambitious plan

In total, according to Pochet, 45,000 tonnes of CO2 will be saved per year by 2033, once the decarbonization plan is completed.

The steps to achieve this objective are many and varied. The Pochet Group's plan has been broken down into forty concrete actions to be deployed. However, one of the most emblematic steps will undoubtedly be the replacement of the gas furnace still in operation at the Guimerville site. 

"In our decarbonization plan, a second electric furnace is planned. We didn't just say we wanted to halve our carbon emissions by 2033. We have defined the projects to be implemented, and we are validating them as we go along. The project for a second electric furnace has been validated".says Benoît Marszalek. 

"The Pochet Group is a family business. We are fortunate to be supported by shareholders who are committed to the long term.adds Xavier Gagey, who has no hesitation in calling on the public authorities for a helping hand. "To ensure our future, we also need a stable legislative framework, simplification of our processes and, above all, affordable electricity. Today, it's a real gamble to switch this furnace from gas to electricity in the current context. And it's worth noting that our Asian-American competitors pay between two and four times less for energy, whether electric or gas, than in France, even though we have incredible nuclear facilities. It's vital that the French government give clear signals to manufacturers like Pochet, who are decarbonizing their processes with vigor.he emphasized at the furnace inauguration, addressing the political figures in attendance. 

T3E project, sorting automation project
At Pochet du Courval's Guimerville site, the electric oven was not the only significant investment. The packaging area has been redesigned to improve working conditions for operators. By 2023, Pochet du Courval is investing nearly 13 million euros in employee health and safety, thanks to the T3E (sorting, ergonomics, packaging and case packing) project, which focuses primarily on modernizing and optimizing production lines. In the sorting areas, line restructuring has been undertaken to minimize the handling of heavy loads by pickers. This initiative includes the introduction of a conveyor system and robots to deliver the bottles to the operators. whose repetitive gestures are now limited, aiming for movements of less than 30 % amplitude, in order to prevent RSI (musculoskeletal disorders). In the packaging sector, Pochet du Courval has automated the loading and palletizing process. A machine capable of assembling cartons has been installed on the line. New robots assemble the cartons from the bottles.
AI & Digital Twins for optimizing industrial furnaces: Pochet takes part in the ANR TwinHeat industrial chair
The TwinHeat industrial chair - inaugurated in March 2025 by Mines Paris-PSL and the French National Research Agency (ANR) - has teamed up with four major national industrial groups facing the technological challenges of reducing their carbon footprint: Saint-Gobain, Verallia, Fives and Pochet, to create the digital twin of their own furnaces.
The project aims to optimize furnace operating conditions, study optimal combinations of heating parameters, minimize energy consumption and adapt to the energy transition. It will enable the development of innovative solutions specific to industrial needs, while guaranteeing the quality of finished products.
"The TwinHeat industrial chair, co-funded by the ANR to the tune of €500k, is a perfect illustration of the ambition of this specific scheme to support public-private partnership research. We are delighted with this collaboration, which takes up the challenges facing the glass industry. It aims to optimize the operating conditions of existing industrial furnaces, to study optimal combinations of heating parameters, to minimize energy consumption, and finally, to adapt to the energy transition towards low-carbon energy sources".said Dominique Dunon-Bluteau, scientific advisor to the ANR's science directorate.

Yaël Zajac

Phytessence™ Green Coffee EC, the anti-fatigue ritual

site-industries-cosmetiques Close-up of stacked unroasted green coffee beans. Their smooth, slightly shiny, light brown-green surface is prized for its natural anti-fatigue properties.

Croda Beauty Botanicals now offers a new ingredient designed to tone the skin and boost happy emotions, inspired by positive morning coffee rituals.

We all know the feeling. That comforting warmth of a freshly brewed cup of coffee between your hands. The rich aroma, the gentle steam, and that first sip - a little daily ritual that energises you and lifts your mood. Wouldn't it be wonderful if your skin care routine could do the same? Imagine applying a product that not only tones your skin but also brings a little positivity to your day, just like your favourite morning coffee.

Croda Beauty Botanicals believes cosmetics should go beyond surface benefits. They should offer moments of well-being and emotional connection too. That's why they are excited to introduce Phytessence™ Green Coffee EC - a COSMOS Certified ingredient that revives the skin while promoting feel-good sensations. It's like a coffee break for your skin and mind, and we can't wait to tell you more about it.

Meet Phytessence Green Coffee EC, your botanical ally for a positive wake-up call for skin and mind

Phytessence Green Coffee EC is the latest addition to the Croda Beauty Botanicals portfolio. This energising active is crafted from Coffea robusta seeds, responsibly sourced in Tanzania where they are harvested on certified organic farms.

Why Coffea robusta? Because this species has a higher caffeine content than others. The innovative ingredient is quantified in caffeine, known for its stimulating and energising properties. Thanks to the exclusive Eco-sound™ extraction process, Phytessence Green Coffee EC retains these natural properties, including the polyphenols and sugars of the unroasted bean, to offer an ideal botanical ingredient for modern cosmetic formulations, combining performance and naturalness (99.4% natural derived according to ISO16128).

Dual action: Energising the skin, lifting the spirit

Phytessence Green Coffee EC stands out thanks to its unique dual action: it tones the skin while helping to enhance positive emotions. This makes it an ideal ingredient for neurocosmetic formulations - an exciting category that explores the mind-skin connection and addresses the growing demand for holistic beauty solutions.

site-industries-cosmetiques A woman, shoulders bare and eyes closed, smiles as she applies a white cream infused with Phytessence to her cheek. Her nails are impeccably manicured, she wears a small pearl earring and the background is a plain beige.

Toning and firming benefits for the skin

When applied to the skin, Phytessence Green Coffee EC helps skin regain suppleness and elasticity (proven action on elastin synthesis by fibroblasts) and revitalises tired, stressed skin, improving its tone and resilience against the signs of fatigue. Skin feels more energised, smoother, and visibly firmer, with a tonified, awakened appearance.

This makes Phytessence Green Coffee EC a valuable ally for a range of product concepts, from daily facial care to energising body treatments. It brings that revitalizing morning sensation to every application, offering consumers an effective, natural way to restore skin radiance and firmness.

Boosting beta-endorphins and promoting well-being

The story doesn't stop at skin toning. In line with the rising interest in neurocosmetics, Phytessence Green Coffee EC has also been shown to increase the release of beta-endorphins - the so-called 'happiness molecules' naturally produced by the body. These neuropeptides play a key role in regulating mood, reducing stress, and creating feelings of pleasure and well-being.

By helping stimulate beta-endorphin synthesis by the keratinocytes and promoting epidermal differentiation, Phytessence Green Coffee EC helps skin to find comfort and balance, while strengthening the skin barrier. Meanwhile, it supports a positive emotional response for inner harmony and optimal well-being. Measured by the exclusive EEG method developed by Croda Beauty, this sensory dimension turns the daily beauty routine into a comforting ritual, providing a moment of positivity in a busy day. It's a smart, natural way to address consumers' growing desire for feel-good beauty products that nurture both skin and mind.

A perfect fit for glimmer-inspired beauty concepts

In recent months, the concept of 'glimmers' has started to gain traction in the beauty world. Glimmers are small, fleeting moments that spark joy, calm, or a sense of well-being - the opposite of triggers, which prompt negative emotions. These tiny positive experiences, like feeling sunlight on your face or hearing your favourite song, can have a powerful impact on mental well-being when you learn to notice and embrace them.

Beauty brands are now exploring how to incorporate glimmer moments into cosmetic rituals. Products that deliver not only visible results but also a mood-enhancing sensory experience are increasingly in demand. This is where Phytessence Green Coffee EC naturally shines.

With its energising toning effect and proven ability to boost beta-endorphins, this active ingredient offers consumers a small but meaningful moment of positivity each time they use it, just like a warm cup of freshly brewed coffee with loved ones would. Whether in a revitalizing serum, a soothing body lotion, or an uplifting face mist, Phytessence Green Coffee EC helps bring glimmers into the world of beauty - for a subtle, feel-good experience that enhances the overall pleasure of skin care.

Discover more about Phytessence Green Coffee EC

We invite you to visit the dedicated blog article by Croda Beauty, where you'll find all the details and inspiration you need to help you bring this energising botanical to your next product development.

Lisa Sequino appointed President of Estée Lauder make-up division

Lisa Sequino - Estée Lauder Companies

US group Estée Lauder has announced the appointment of Lisa Sequino as president of its make-up brands division. She will report to Jane Hertzmark Hudis, Executive Vice President and Brand Director, and will take up her new position on June 9, 2025.

Lisa Sequino held various management positions at The Estée Lauder Companies before joining JLo Beauty, Jennifer Lopez's beauty brand, as CEO. She went on to lead Supergoop! fostering an indie and digital-first mindset. Under her leadership, Supergoop! captured emerging trends to launch innovative products for the brand, including tinted moisturizers, lip balms and setting powders.

In her new role, Lisa Sequino will be responsible for accelerating the brand's innovation.

Idec Group wins Best Construction Site in France 2025 with the Sisley project

Idec - Sisley

The Idec Group, through its filiale Idec Santé, has been awarded 1st prize for Best Construction Site in France 2025 with a score of 99.59/100, a prestigious distinction awarded by the ESTP's Passion BTP association. This competition, organized by engineering students, aims to highlight the most exemplary achievements in the construction sector, based on demanding criteria: innovation, safety, environmental impact and transmission of knowledge.

An exceptional customer: Sisley

The winning project is Sisley's future cosmetics production site in Vendôme (Loir-et-Cher), covering an area of 17,500 m². 

This project was distinguished by the integration of innovative solutions right from the design phase: digital mock-up (BIM), augmented reality for progress monitoring, enhanced safety features, architectural choices optimizing both energy efficiency and operating comfort.

As part of an ambitious environmental approach, it is aiming for Breeam certification at Excellent level. It incorporates state-of-the-art equipment to reduce its carbon footprint:

  • 1,772 photovoltaic roof panels
  • Geothermal power plant
  • Energy recovery systems
  • Intelligent stormwater management
  • Sustainable, eco-designed materials

Passing on, training, inspiring

The Best Construction Site in France 2025 award also recognizes the Idec Group's strong commitment to the transmission of know-how. Last April, the Sisley site welcomed ESTP students for an immersive day combining technological demonstrations, meetings with Idec Santé teams and a guided tour of the site. An educational initiative that left a lasting impression and earned the site a prize from the student jury, underlining the strong links between the Group and the academic world.

Since its creation, the Idec Group has made welcoming and training young people a cornerstone of its development strategy. Every year, some 50 interns and work-study students join our teams, representing almost 10 % of the total effectif. 73 % of them sign a permanent contract at the end of their career with the Group. An ambitious HR policy, designed as a genuine springboard to employment and the construction of tomorrow's real estate projects.

"This project fully reflects the Idec Group's culture, based on transmission, excellence and commitment. We are parEculièrement fiers, within the Human Resources DirecEon, to have piloted this project. The teams in the field are fully committed, aware of the importance of sharing our know-how with young talent. It's by forging these concrete links with new generaEons that we are building the future of our sector".says Elodie Sanchez, HRBP - Idec Group

National recognition

This first place in 2025 confirms the Idec Group's positioning as a benchmark player in the realization of complex, sustainable and innovative projects.

The competition awards ceremony was held in the prestigious setting of the Saint-Gobain Tower, in the heart of the La Défense district of Paris. The event brought together the main players in the construction sector who had competed, alongside students from ESTP Paris, the competition organizers and jurors. 

"This award represents a real fierté for the entire Idec Group. It pays tribute to the remarkable work carried out on an exemplary site, driven by committed, passionate teams resolutely focused on innovation, sustainable performance and the transmission of know-how. This distinction fully reflète our vision: to build differently, combining high technical standards, environmental responsibility and a sense of community. It rewards an ambitious approach and inspires our determination to raise construction standards on each and every one of our projects."says Tony Morais, Managing Director of Idec Ingénierie and partner in the Idec Group.

"The Sisley project required a high level of expertise, both in design and execution. I would like to congratulate all our teams for their exemplary commitment and recognized know-how, which were decisive in meeting the many challenges of this exceptional project. The close synergy developed with the Sisley teams was also a key success factor. It's a great fierté to see our work distinguished in this way and to contribute, through our high standards and passion for our craft, to such emblematic projects."says Cédric De Wavrechin, Managing Director of Idec Santé (ESTP B 1998 alumni).

A new perfume creation tool to help perfumers evoke sensuality 

Givaudan - ChériScentz

Givaudan, a global specialist in perfumery and beauty, has introduced ChériScentz, a new technology that empowers perfumers to create fragrances that evoke sensuality. This fragrance design tool complements Givaudan's existing range of technological innovations, including MoodScentz+, VivaScentz and DreamScentz. 

"Givaudan's Health and Wellness Center of Excellence played a crucial role in the development of this patent-pending algorithm. This innovative tool, designed in Brazil, leverages advanced research derived from global consumer studies and is evaluated using G-Evocations, a specialized method that assesses the sensuality of fragrances through visual stimuli. This approach guarantees high discrimination, quality results and relevance to consumers in diverse markets", says Jeremy Compton, Director of Fragrance Science & Technology.

As consumer preferences evolve, so does the demand for scents that reflect authenticity, inclusivity and emotional connection. ChériScentz responds to these needs by enabling perfumers to create scents that are not only appealing, but also resonate with the multifaceted nature of modern sensuality. This includes extending fragrance offerings beyond fine perfumery to other categories of bath, body, laundry and home products.

Photo taken from the Givaudan website.

Albéa Cosmetics & Fragrance is shaping the future of responsible packaging.

site-industries-cosmetiques Four bottles of Pure Drop nail polish in different colors stand out against a cloudy blue sky, dotted with water droplets and streaks. The image underlines the brand's commitment to responsible cosmetics packaging.

To reduce its environmental impact, Albéa Cosmetics & Fragrance is reinforcing the use of safe, recyclable materials by expanding its range of single-material solutions. One of the latest innovations is Pure Drop, an elegant 30ml dropper made from 100% PP.

Pure Drop, Albéa's latest dropper innovation, has been designed with a reduced number of parts: the collar, the spring and the pipette, compared to the standard 4 to 5 parts.

Made entirely of polypropylene (PP), Pure Drop eliminates the complexity of mixed materials and improves recyclability through existing recycling channels.
Designed and manufactured in France, in Albéa Plouhinec (Brittany), Pure Drop is the perfect responsible dropper with a beautiful push button for an elegant design.

To satisfy all markets, the dropper head can be matched with a glass bottle for a premium look. Pure Drop can contain makeup or skincare formulas, such as liquid highlighter or blush, sunscreen, and tinted drops.

Although designed for recycling, Pure Drop doesn't sacrifice aesthetics, setting a new standard for responsible packaging. Pure Drop embodies Albéa's commitment to minimalism, elegance and the environment, making it a game changer in the world of packaging.

site-industries-cosmetiques Two bottles of Pure Drop nail polish, one with a pink label and the other with a purple label, are surrounded by white carnations against a blue sky with clouds, highlighting elegant cosmetics packaging.

Special Edition By Luxe Pack 2025, a new venue for an ambitious show

Special Edition by Luxe Pack

Special Edition By Luxe Pack 2025, the trade show dedicated to sustainable premium packaging, will be held this year on July 1 and 2, 2025, at the Carrousel du Louvre in Paris. A prestigious new venue.

The event is expected to attract over 100 exhibitors and 2,500 visitors, including key players in the perfumery-cosmetics, wines & spirits, delicatessen, fashion and leather goods industries.

A new section dedicated to circular economy service providers

For this edition, the show will be open to specialists in the circular economy - eco-design agencies, training consultancies, experts in supply chain traceability and transparency, certification bodies and labels, refill solution providers, wash solution specialists, etc. - in order to offer a complete range of products and services. - in order to "To become the benchmark for luxury brands that place sustainability at the heart of their packaging strategy.

"Our visitors, whether novices or already engaged in eco-design approaches, are looking for concrete, innovative solutions. By broadening our offer to include circular economy service providers, we are responding to a growing demand for global support".explains Fabienne Germond, show manager.

A stronger international presence

With 54 % international exhibitors (Italy, Germany, Spain, Belgium, Poland, United States, Estonia, etc.), the 2025 edition promises to be highly international, with a common goal for exhibitors from all over the world: to put innovation at the service of sustainability.

An exhibition area dedicated to the Green Award

Launched with the first edition, the Green Award - offered in partnership with Infinity Global - rewards each year the packaging solution most acclaimed by visitors. In 2024, Carbios won the award.

"This year, an exhibition area will bring together all the products that each exhibitor has chosen to enter for the Green Award. Visitors will be able to vote directly in this area. The winner will be announced at the official ceremony on Tuesday, July 1 at 5pm.says Fabienne Germond.

50 speakers, 35 conferences and workshops

More than 50 speakers will take part in conferences, workshops and feedback sessions, offering in-depth, practical insights into eco-design.

Photo: © Laetitia d'Aboville

An oval tube bottle for Afrodita Professional sun protection

Afrodita Professional - Quadpack

Afrodita Professional is behind Shake Fluid SPF 50 sun protection. Its oil-free, ultra-light formula comes in chic, portable packaging, developed by packaging manufacturer and supplier Quadpack. 

The Oval Tottle is ergonomically shaped to fit the palm of the hand. Its design, decorated to match Afrodita's professional image, is elegant. What's more, it can be slipped into a bag between uses. 

Its three-layer design includes an EVOH (ethylene vinyl alcohol) barrier layer to protect it from the outside. Made from recyclable plastics (polyethylene and polypropylene), it is in line with the Afrodita brand's commitment to sustainability; all products developed by the brand are animal cruelty-free and most are vegan.

As the name suggests, the product should be shaken before use. It can be applied as the last step in a morning skincare routine, and also makes an excellent base for make-up. "Whatever their use, suncare formulas are most effective when applied regularly. With the Oval Tottle model, Afrodita's Multiactive Shake Fluid SPF 50 becomes an ideal daily travel companion."says Quadpack.

Rissmann unveils its Pure collection, which combines an elegant case with an integrated interior shim.

RISSMANN - Pure Boxen

Made from a single continuous piece of high-quality paperboard and paper, the Pure collection designed by Rissmann, a specialist in exceptional paper packaging, offers two distinct edge-finishing options: precise die-cutting or meticulous creasing. 

These options allow you to play between the shades of the board and paper, or create 90° edges with impeccable sharpness, transforming them into a distinctive design element.

The two models developed by Rissmann have been ingeniously imagined and designed by the in-house design office. A glueless, interlocking construction technology ensures easy assembly. This innovative design ensures secure product presentation and a stable hold. Discreet side windows offer surprising views of the products, while maintaining optimum protection.

The external decoration of the boxes is obtained by transfer. It is enlivened by dynamic metallic reflections that change according to the impact of the light.

The Pure collection is fully customizable to meet the specific requirements of each brand. Boxes are delivered flat-packed to optimize shipping and storage volumes. Manufacturing options are available in Europe, America and Asia, ensuring global accessibility.

Carbios signs its first biorecycled PET sales contracts with L'Oréal and L'Occitane

Carbios - Biotherm

Brands are taking a keen interest in recycled and recyclable PET from enzymatic recycling, enabling them to meet both their circularity and packaging quality objectives.

Carbios, a pioneer in the development and industrialization of biological technologies aimed at reinventing the life cycle of plastics and textiles, has announced the signing of its first multi-year sales contracts with L'Oréal and L'Occitane en Provence for biorecycled r-PET from its future commercial plant in Longlaville. The French biotech has thus taken a further step in the execution of its strategy, making concrete its announcement to sign its first contracts in the first half of 2025.

The signing of these first two commercial contracts marks a major step forward for Carbios, confirming the existence of a market for r-PET derived from enzymatic recycling.

"Today, we have a strong momentum to achieve our sales and supply targets, which gives us confidence that we will soon be signing further contracts for our future Longlaville site. Our commitment to the success of our future plant is stronger than ever.explains Vincent Kamel, Carbios General Manager.

"This contract with Carbios underlines our willingness to collaborate with innovative players in PET recycling to create a circular economy. We congratulate Carbios on this step towards industrial scale for their enzymatic recycling solution; it's a key milestone for the packaging industry".says Jacques Playe, L'Oréal's Packaging Development Director.

"The partnership we are establishing with Carbios marks a decisive step for L'Occitane en Provence in our commitment to greater circularity in our packaging. It demonstrates the continuation and acceleration of our commitment to reducing our environmental impact. Today, alongside Carbios, we are giving concrete expression to a shared desire: that of building a high-performance European industry to promote the transition to a circular economy for plastics".says David Bayard, Packaging R&D Director at L'Occitane en Provence.

In March 2025, Biotherm, a L'Oréal brand, announced that it was preparing to market the very first fully biorecycled cosmetic bottle, designed using enzymatic PET recycling technology developed by Carbios.

Photo taken from the Carbios website.

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