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U'Cosmetics: the finalist projects are known

site-industries-cosmetiques Keywords: cosmetics event, women, men.

On March 18, 2021, UCO Bretagne Nord in Guingamp is organizing the 12th edition of U'Cosmetics, a student competition and professional symposium, on the theme of "Solid cosmetics: don't let innovation slip through your fingers."

Solid formats are back in our bathrooms. Current events and environmental issues have prompted us to reinvent solid cosmetics. With natural or synthetic compositions, these products are inspired by ancestral traditions.

The challenge of this theme is to take a fresh look at what already exists, playing with galenic formulations, raw materials and processes, while combining packaging that responds to current issues.

On Thursday, February 11, 2021, in Rennes, the pre-jury of the 12th edition of the U'Cosmetics competition took place, focusing on the theme of solid cosmetics. The members of the jury, made up of professionals and players in the cosmetics industry, met to elect, from among the 28 products in competition (13 participating schools), the 10 pre-selected projects that will compete on March 18, during the U'Cosmetics web TV.

Nicolas Gosse, editor-in-chief of Industries Cosmétiques, took part in the deliberations.

The teams were judged on different criteria such as creativity, sensoriality, functionality, knowledge of the subject and execution. The jury members were able to test the samples of the teams competing in the "Innovation Formulation" category.

Among the 10 finalist teams, the most innovative projects will be rewarded with four prizes:

- Formulation Innovation Award

- Innovative Concept Award

- Jury's Favourite Award

- Philippe Collas Special Prize: Internet users' favorite

Pre-selected projects:

In the "innovative concept" category:

ANAKO: Conservatoire National des Arts et Métiers (Cnam) - Training in Chemistry of plant, natural and cosmetic active ingredients - Formulation Project led by Mériem Khalfaoui

"Anako is a brand of made-to-measure solid cosmetics inspired by beauty rituals straight from Asia: layering. To respond to new needs and current trends, the skincare routine is simplified and made up of six products: a make-up remover, a face cleanser, a moisturizing stick, a day facial and a night facial. Before purchasing a skincare product, customers are asked to complete an online diagnosis (available at http://anako.herokuapp.com), so that we can determine the corresponding skin needs and active ingredients for each customer".

COSMEON: École de Biologie Industrielle de Cergy (EBI) - 2nd year of engineering cycle Project led by Cheryl Sepho, Floriane Thierry, Marie-charline Turlais, Julie Venier and Shérine Zentou

"The hair removal market is growing fast. Numerous methods exist to deal with it, including depilatory cream. We've decided to redesign Epiléon, which stands out for its texture, composition and solid form. It will respect the values of our Cosméon company, and adapt to consumer expectations studied on the basis of a qualitative survey."

FREESIA: Université Catholique de l'Ouest Bretagne Nord de Guingamp - Master 1 Biotechnologies Product and Process Engineering - Cosmetics Professions Project led by Anaïs Samson

"Freesia is a plant-based cosmetic product for blemish-prone skin that can be used to replace an anti-acne beauty routine. Its packaging makes it a zero-waste product. The use of Bee-Wrap is still little-known in the cosmetics world, but is very popular in food packaging. This "packaging" is part of the up-cycling trend, just like the seeded paper label that allows melliferous flowers to grow".

LINCEA: University of Rennes 1 - Master 1 Biology-Management Project led by Mathilde Arlaud, Mélanie Brumont, Solène Roy, Zoé Santisteve and Aurore Touchard

"We came up with the concept of a depilatory cream in solid form. It is composed mainly of natural ingredients, is vegan and not tested on animals. It contains shea butter, linseed oil and turmeric. The latter two ingredients have anti-growth and protective properties against the photoaging effects of the sun. Our brand name Lincea Natural beauty therefore reflects the presence of flax and the desire for a healthy, natural product."

SYLOVA AUVERGNE: École Nationale Supérieure de Chimie de Mulhouse (ENSCMu) chemical engineering cycle Project led by Léonid Mnekin and Aurélien Quinart

"Originally from the Auvergne region of France, we decided to create a forest-themed beard care range. This range contains 3 products: a shaving soap, a beard shampoo and a beard balm. 99.2% of the ingredients come from suppliers in Auvergne, and 98 % are organically grown. We have tried to optimize the joint action of the various active ingredients, without limiting ourselves to those commonly used."

In the "formulation innovation" category:

BLINDBERRY: Université du Québec à Chicoutimi - DESS in cosmetology Project led by Delphine Duc and Clémence Guailliegue

"We've created two solid products.
Cleanshell: a single-dose cleanser for body and hair, with an encapsulated powder inside that enhances the sensorial aspect of the product when the consumer breaks the ball in the shower.

Nutrishell: a nutritive single-dose product for body and lips, with an encapsulated shea whipped cream inside, which also enhances the sensorial aspect of the product when the consumer breaks the ball in his hand."

CHERRY SURPRISE: Université Catholique de l'Ouest Bretagne Nord de Guingamp - Master 2 Biotechnologies Product and Process Engineering - Cosmetics Professions Project led by Marina Cau, Célia Duval and Maëva Seurin

"Cherry Surprise was conceived as a weekly treat. 

Cherry: due to the shape of the product and the use of cherry co-products - cherry water, cherry oil and cherry pit powder.

Surprise: it's a 3-in-1 sensory and visual cosmetic care product. The outside of the product is a transparent soap that you lather in the palm of your hands, gently cleansing the face. After a few days' use, the consumer reaches the cherry pit (the surprise). When the product is rinsed off, it emulsifies on contact with water, making it easy to rinse off and giving it a milky effect".

DISSOLID: Université Catholique de l'Ouest Bretagne Nord de Guingamp - Master 1 Biotechnologies Product and Process Engineering - Cosmetics Professions Project led by Marine Bizouarn, Jeanne Leclair and Romane Morel

"After analyzing the nail polish remover market, we noticed that it was mainly represented by liquid products made from chemical solvents such as acetone. Faced with this observation, we came up with the idea of developing a solid remover composed of a solvent that is the most respectful of our skin and our environment."

L'HERBACOLOR: École supérieure de Chimie organique et minérale (Escom) - Chemical Engineer Project led by Laurène Bichon and Océane Feuger

"We've noticed that men are increasingly concerned about their image. These days, it's important to stay handsome, young and classy. What's more, beards are particularly fashionable at the moment. Men are attaching more and more importance to their beards, and taking the time to maintain them. That's why we decided to create a kit comprising one or more solid beard coloring products (depending on the color desired) and an after-coloring balm. The beard color not only evens out and corrects beard blemishes, but also brings out the beard's color and adds shine. The balm moisturizes and sets the color. Although we were keen to create a product for the male public, this coloring could, in time, also be used by women for small areas (hair roots, eyebrows, etc.)".

SOL'APAISE: École d'Ingénieurs de l'Université d'Angers (Polytech Angers) - M1 Cycle Ingénieur Génie Biologique et Santé Project led by Dorine Champagne, Elina Fournier and Maëla Pautric

"Sol'apaise is a solid after-sun care product with a minimalist, natural and French composition. Its action is based on two main ingredients: peppermint essential oil and Aquaxyl. Five other ingredients have been added (white beeswax, refined sweet almond oil, almond butter, Olivem 1000, vitamin E) to provide a solid form, preservation and good hydration. Use after a day in the sun, just after getting out of the shower. Rubbed onto still damp skin, it transforms into a cream, bringing refreshment, soothing and hydration to overheated skin."

On March 15, 2021, the 10 shortlisted teams will meet the jury.

The winners will be announced in the second half of Web TV on March 18, following the round-table discussion at the end of the day.

To take part in this "Solid Cosmetics" event:

→ Register now on our website in the "REGISTRATIONS" section: www.ucosmetics.fr.

Green beauty & eco-responsible packaging: a conference of La French Tech by Pays de Grasse

site-industries-cosmetiques Green beauty & eco-responsible packaging: a conference by La French Tech for the Pays de Grasse.

French Tech by Pays de Grasse, supported by the Club des Entrepreneurs du Pays de Grasse, is organizing a conference on Zoom in partnership with Grasse Expertise: "Green Beauty & eco-responsible packaging".

Meet us on Thursday, March 11, 2021 from 12pm to 1pm (free but compulsory registration)`.

1. Panel discussion

The conference will open with an exchange with three guests with complementary visions. On the program:

- Luxury B2B communications with Sylvie Grand, Director of Rougecom, Paris-Nice

- L'imprimerie des parfums, a specialist in packaging, the "touche à sentir" and perfumed products, with Marie-Hélène Marcelli, General Manager, Carestia Arcade Beauty, Mouans Sartoux (06), member of Grasse Expertise.

- Anticipatory and innovative plastics processing with Florent Laloux, CVP (Creative Vision of Packaging) Sales Manager, Wambrechies (59)

The debate will be moderated by Gisèle Roussenq, member of the French Tech by Pays de Grasse workshop of the Club des Entrepreneurs du Pays de Grasse.

The three experts will decipher trends in Green Beauty, Blue Beauty, Slow Cosmetics, Beauty Tech and more. They will talk about new beauty routines and new consumer expectations. Eco-responsible packaging will be in the spotlight: innovation in materials, recycled and biodegradable products, packaging size, the right labels and costs. Finally, they'll be talking about their commitment to CSR: innovative solutions, carbon footprint, corporate social responsibility policy, target 2025!

2. Pitches and testimonials

Short pitches by innovative companies and startups (selection underway) will enable committed entrepreneurs to present their vision of tomorrow's cosmetics.

To register for the online conference :
https://www.weezevent.com/green-beauty-packagings-eco-responsables

Croda Cosmétique launches three-step campaign for "radiant hands

site-industries-cosmetiques A Croda Cosmétique campaign for "radiant hands" in three stages.

Global specialty chemical ingredients company Croda launches "Croda's 3 steps to radiant hands", a new campaign around the theme of hand hygiene and skin care.

Covid-19 means frequent hand washing and disinfection - hands that need to be cared for.

"Croda's 3 steps to radiant hands" is the theme of the latest Beauty Undefined campaign, a series of projects showcasing Croda's formulation expertise. The series brings together new ingredients from Croda, natural botanical extracts from Crodarom and bioactives from Sederma's range of active ingredients.

"We're presenting not just one formulation, but three innovative formulations that represent each of the "steps" needed to achieve radiant hands. This also includes a formulation kit and a must-see video!"says Croda.

To complete the Beauty Undefined series, a Power Hour webinar on adapting the hand care market in 2020 has been produced. The webinar also showcases unique hand care format concepts and details Croda's three easy steps for cleansing and caring for hand skin.

Carestia Arcade Beauty puts encapsulation at the heart of fragrance testing

site-industries-cosmetiques A pink bottle encapsulating a pink flower.

In keeping with its innovative approach to fragrance discovery, Carestia Arcade Beauty is applying its microencapsulation technique to new cardboard samples whose gesture evokes that of perfuming. They meet the expectations of brands and retailers for a single, environmentally-friendly use.

From the impregnated fragrance card of its beginnings, Carestia Arcade Beauty has continued to innovate in order to achieve the optimum correlation between fragrance test quality and the durability of olfactory notes. After traditional impregnation, followed by emulsion, which consists of including an alcohol-free fragrance base between two cards, brands are now turning their attention to microencapsulation. This technique consists of depositing olfactory notes on paper, trapped in micro-capsules that open when rubbed, releasing the molecules intact.

Carestia Arcade Beauty adds arguments such as juice economy, regulation of additives used and environmental commitment. In fact, the card used is FSC and 100 % recyclable, and the micro-capsule membrane is formaldehyde- and micro-plastic-free.

Made in France, this new generation of samples meets the needs of brands and retailers for single-use fragrance tests distributed in stores or slipped into postal packages, as an alternative to traditional testers. 

Pull and Smell comes in the form of a decorated card simulating the bottle and its stopper, which you simply pull as if you were opening a bottle. When rubbed, the olfactory notes are released onto the wrist or into the atmosphere. 

The cushion blotter is made up of two cardboard discs, one of which has a cut-out ring that can be grasped and operated like an olfactory compact, releasing olfactory notes as it rotates.

The Roll and smell is based on the same principle, simulating the range's roll-on sample. Deposited on the ball zone, the micro-capsules release the notes onto the wrist or into the atmosphere as soon as the cap is removed from the sample.

New lighting for Yves Rocher's Breton storage site

site-industries-cosmetiques New lighting for Yves Rocher's Breton storage site.

Yves Rocher chose Trilux, a specialist in professional lighting, to rethink the lighting at its La Villouët storage site in La Gacilly (56). The aim was to reduce energy consumption and enhance employee well-being.

In La Gacilly, the historic birthplace of Yves Rocher, Trilux has completely renovated the lighting at the Villouët storage site. Covering an area of 33,000 m², the building's lighting was outdated and energy-hungry. The aim was to provide a modern, energy-efficient installation, while enhancing the visual comfort and well-being of operators.

Offering low energy consumption for powerful, high-quality lighting, the Mirona Fit LED industrial fitting and the E-Line LED light line were selected to equip the building. With their high energy efficiency, long life, five-year warranty and European manufacturing, Trilux solutions meet the objectives set by Yves Rocher's teams.

The site was renovated in three stages. We wanted to start with one of our storage towers. This area benefits from natural light, but lacks light in the main aisle, where staff regularly work. Satisfied with the energy savings achieved and the quality of the lighting, we decided to equip a second area the following year, and then the entire storage site. "says Stéphane Coyac, Technical Distribution Manager for the Yves Rocher group.

Some 551 Mirona Fit LED fittings were installed on site, and 216 E-Line LEDs between the storage racks.

TRILUX, a partner who listens 

We've been putting our trust in Trilux for nearly eight years, particularly thanks to the quality of the products and services they offer. For this project, we wanted luminaires that were best suited to each of our activities, with a certain guarantee in terms of service life".says Stéphane Coyac.

To meet Yves Rocher's requirements, Trilux opted for the Mirona Fit LED lighting solution. This luminaire facilitates the implementation of large-scale projects and is suitable for many industrial lighting applications, thanks to its wide range of versions and numerous advantages.

What's more, with a lifetime in excess of 50,000 hours (L85 at 50°C), the Mirona Fit LED frame meets the longevity criteria set by Yves Rocher. A product that's both durable and reliable, requiring little maintenance.

Switching to LED technology during a renovation

According to Trilux, renovation with Trilux LED luminaires offers many advantages over conventional lighting installations. In particular, they ensure a high level of visual comfort and lighting quality for users. 

We're very pleased with the result. It was easy to meet our first need, which was to have a sufficient level of illumination, but we could have had discomfort, glare or poor color. But the comfort level is perfect "adds Stéphane Coyac.

From a sustainable and financial point of view, LED technology offers numerous savings thanks to high energy efficiency, reduced energy consumption and extended maintenance intervals.

Since the renovation, we have reduced our lighting consumption by 53 %. The right number of luminaires have been installed (no over- or under-lighting), offering an excellent ratio between lighting level and consumption. "says Stéphane Coyac.

Mirona Fit LED can achieve 150 lm/W, coupled with high lighting quality thanks to luminous fluxes of 13,000 lm, 26,000 lm and 52,000 lm, enabling you to reduce the number of light points in an installation.

This energy efficiency significantly reduces operating costs compared to a conventional lighting solution, resulting in rapid payback on the investment.

We're aiming to make this storage site low-carbon, so as to achieve carbon neutrality by next year. Switching to LED lighting, thanks to TRILUX, made sense "says Stéphane Coyac.

LiveLink lighting management, operator well-being and energy savings

By adapting lighting to requirements, Trilux's intelligent LiveLink lighting management system helps to further reduce lighting operating costs and improve visual comfort. 

Three scenarios were programmed via the LiveLink system to adapt to the different uses of the space: a light intensity of 200 lux during operator activity; a reduced flux of 100 lux during breaks; and finally, a minimum lighting level in the evening during cleaning operations.

Today we have luminaires with a technology that offers interesting results in terms of energy savings when we reduce the illumination level, which was not possible with our old installations. "says Stéphane Coyac.

To take this a step further, automatic lighting control is also based on the amount of outside light, thanks to the integration of daylight sensors.

The first storage tower is also equipped with sensors that trigger lighting only when teams are present and when forklift trucks enter the aisles ("follower-accompanying" lighting). "It's on this building that we've gained the most in terms of energy savings. The tower is 15 metres high, which means it requires powerful lighting. Our old lighting was on continuously during business hours, from 5 a.m. to midnight". "adds Stéphane Coyac.

Verescence creates gem-like bottles for Bvlgari Allegra

site-industries-cosmetiques A row of colorful perfume bottles with a gem-like appearance.

The prestigious Italian fashion house Bvlgari has called on the expertise of Verescence, world leader in the manufacture and decoration of high-end glass bottles, to create the bottles and cap for its new Haute Parfumerie collection: Bvlgari Allegra. 

Launched at the beginning of February, the collection comprises five eaux de parfums - Rock'N'Rome, Fiori d'Amore, Dolce Estasi, Riva Solare, Fantasia Venetaand five "Magnifying" essences " - Bergamot, Rose, Patchouli, Vanilla, Muskto personalize each fragrance. 

Made in France bottles

Echoing Bvlgari's jewelry-making expertise, the bottles are conceived as veritable pieces of Haute Joaillerie, combining bold design and sumptuous colors. To create these precious bottles, the Verescence Group drew on the synergy of the glassmaking and finishing expertise of its three French production sites: Verescence Mers-les-Bains, Verescence Somme and Verescence Orne. 

Perfume waters

Featuring a glass cap, the 50ml and 100ml bottles embody Bvlgari's art of flaconnage. Inspired by a Roman amphora, the bottle's rounded lines evoke the smooth surface of Bvlgari's emblematic cabochon cut, while the faceted appearance of the cap and base recall Roman columns. It required all the glassmaking expertise of the Mers-les-Bains site to combine depth of stitching, clear impression of striations and homogeneous glass distribution. The design is enhanced by the quality of Verescence Extra-Blanc glass, renowned for its transparency and brilliance. 

"It's the fruit of efficient, high-quality collaborative work between the Bvlgari and Verescence teams to achieve the result desired by marketing. We're particularly proud of the bottle and cap, which were designed and produced in a single operation, with no need for recutting or polishing, a sign of true technical prowess".commented Samuel Joachim, Director of Innovation for the Verescence Group. 

For the decor, several state-of-the-art processes were combined. The chromatic associations were achieved at Verescence Somme by a lacquering process using a cache. Hot stamping was applied to a spherical surface to inscribe the brand name and fragrance. The glass cap required two highly complex bonding operations carried out thanks to the expertise of Verescence Orne: a plastic insert and a metal plate on lacquered glass. It was designed to be entirely recyclable, as the various components can be dissociated during recycling. 

Magnifying essences

The 40 ml bottle contains precious, highly concentrated ingredients. Its faceted silhouette is adorned with a glossy white opaque lacquer with a porcelain effect. The brand name and essences are hot-stamped in gold on the foot of the bottle. 

Greentech and Phytograde collaborate to unlock the potential of CBD and phytocannabinoids

site-industries-cosmetiques A woman in a lab explores the potential of CBD and phytocannabinoids thanks to a collaboration with Greentech and Phytograde.

According to Greentech and Phytograde, Cannabidiol Isolate (CBD) is a high quality premium product. The ingredient is obtained by supercritical CO2 extraction and contains a minimum of 98 % of Cannabidiol, a very high concentration allowing for a white crystalline powder, odorless and neutral in taste, with optimal activities and benefits for the skin.

Greentech and Phytograde recall that recent scientific studies suggest that CBD could protect the skin through the activation of antioxidant defenses, limit skin aging or balance oily skin with acne tendency. Some studies have also shown a strong potential as a soothing ingredient for sensitive and stressed skin, but also as a natural solution for dermocosmetic applications (psoriasis, atopic dermatitis and seborrheic dermatitis).

"CBD is a biomimetic active ingredient due to its similarity to endogenous cannabinoids and its potential interaction with the skin's endocannabinoid system, promoting skin homeostasis. Easy to formulate, CBD is a promising ingredient for the cosmetic industry."The two entities indicate that they are in agreement.

Beyond CBD, there is a growing interest in phytocannabinoids. The Greentech Group and Phytograde have decided to combine their expertise to address this growing market.

Greentech and Phytograde partners

CBD Beauty is a real trend. In order to meet the growing market demand, the two companies have initiated a partnership, combining their expertise to reveal the potential of Cannabidiol and other phytocannabinoids as natural, biomimetic and high value-added active ingredients for cosmetic, dermocosmetic, pharmaceutical and nutraceutical applications.

Phytograde masters the sourcing of sustainably grown industrial hemp as well as high quality extraction processes for the production of phytocannabinoid rich raw materials. Greentech brings its expertise in research, marketing and business development to promote these high quality ingredients worldwide.

The R&D teams will combine their expertise through a research program on phytocannabinoids. The objective of this project is to increase the knowledge on these molecules and to unlock their potential as natural, biomimetic and high value-added active ingredients for cosmetic, dermocosmetic, pharmaceutical and nutraceutical applications.

According to Market Reports World, the global market for cosmetics containing Cannabidiol is expected to grow significantly between 2020 and 2024, at an annual growth rate of over 30 %, to reach $3.1 billion.

Silab develops a 3D model that mimics acne-prone skin

site-industries-cosmetiques A 3D model simulating acne-prone skin, illustrating the stages of hyperpigmentation.

Silab Softcare's advanced research teams have developed a 3D model of reconstructed epidermis that mimics in vitro acneic skin. The characterization of this model has just been published by the scientific journal Experimental Dermatology*.

Acne is an inflammatory skin disease involving four essential components: hyperseborrhea combined with a change in sebum composition, colonization by Cutibacterium (C.) acnes and in particular the virulent phylotype IA1, hyperkeratinization and secreted inflammation.

Most 3D models mimicking acneic skin independently use hyperseborrhea or invasion by C. acnes to induce the different characteristics of acneic skin. However, as these two factors are dependent on each other in the early stages of the pathology, the aim of this study was to develop a 3D model combining sebum alteration and invasion by C. acnes.

Thus, a reconstructed epidermis was treated with peroxidized squalene and the IA1 phylotype of C. acnesThe combination of these two factors allowed the induction of acne-related keratinocyte responses such as hyperkeratinization and inflammation. The combination of these two factors allowed the induction of keratinocyte responses related to acne such as hyperkeratinization and inflammation, and thus obtaining a model with all the characteristics of acneic skin.

"The extensive characterization of this new model in vitro has proven that it is fully adapted to mimic acne-prone skin and serve as a screening tool for the development of anti-acne treatments.says Marine Laclaverie, Innovation Project Manager in vitroSilab.

Acnesium, the daily care for acne-prone skin

The 3D model obtained during this study has allowed to demonstrate the pharmacological activities of Acnesium, a natural active ingredient developed by Silab Softcare to treat the clinical signs of mild to moderate acne in adults.

Produced from immature pomegranate bark, Acnesium restores homeostasis to acne-prone skin by targeting the four major components of this pathophysiology: it normalizes sebaceous gland activity, controls colonization by the IA1 phylotype of C. acnesIt has a keratolytic action and reduces inflammation. Combining speed of action and effectiveness, this high-tolerance treatment improves the general appearance of the skin and thus the quality of life of patients.

* Laclaverie et al, Development and characterization of a 3D in vitro model mimicking acneic skin, Experimental Dermatology (https://doi.org/10.1111/exd.14268) Experimental Dermatology; Impact factor 3.368; Ranking 15/146 in Dermatology

The startup Pharm'Aging proposes an innovative range, Artejia.

site-industries-cosmetics Skin care Artejia.

The Artejia range with Lygalamine, a new active ingredient that fights against skin aging created by Pharm'Aging, has been enthusiastically welcomed by the majority of people. The brand is accumulating positive reviews online.

At the head of this dynamic startup: Dr. Nicolas El Robrini, who works for a natural cosmetic "highly scientific." "Why should we choose between healthy and effective cosmetics? On the market, I have not found any anti-aging products that meet these criteria. That's why I founded the Artejia brand, which synthesizes the excellence of French biomedical research and combines the best of science and nature.explains the founder and manager of this new innovative brand.

This young scientist with a doctorate in human genetics has developed a range of anti-aging skin care products that guarantee up to 100 % of naturalness. Its flagship active ingredient, Lygalamine, is a powerful antioxidant that prevents the toxic modification of proteins responsible for premature tissue aging.

Artejia has made a strong entry into this highly competitive sector: in two years, Pharm'Aging has recruited three people and Artejia's sales have doubled. Artejia has its own e-commerce site, is listed on Amazon France and Europe, has digital partnerships with Pharmedistore, Fabulous French Fabrique, Provence chérie, Sevellia, and has a physical presence in several concept stores. It is already making its first international sales in Italy, Germany, Belgium and the United Kingdom.

This young French company also wants to be responsible and transparent. Its values and commitments: to protect the skin with natural ingredients but also to protect the planet, with 100 % recyclable bottles, without superfluous packaging. To highlight the French know-how by producing its entire range exclusively in France, a few kilometers from Marseille. The company intends to play on transparency, notably with a web-series it has just launched, to educate consumers on the difference between natural and organic cosmetics, and to decipher the ingredients of its products at a glance. An approach that has seduced female influencers who, according to the company, have even gone so far as to have their spouses adopt the range.

After the launch in 2020 of a solid face cleanser with French organic Mirabelle plum oil, for a complete face routine, Artejia plans to launch anti-aging body and hand care products in 2021. For this new year, Nicolas El Robrini also aims to enter pharmacies, beauty salons and to accelerate its development in Europe.

Superga Beauty appoints Leslie Bréau Meniger as president

site-industries-cosmetiques A black and white photo of a woman posing for a photo featuring Leslie Bréau Meniger of Superga Beauty.

For over 20 years, Superga Invest has been serving the world's leading luxury and beauty brands. 

Originally specializing in two main activities - logistics and cosmetics packaging for the luxury goods industries - the family-owned Superga Invest group, founded and headed by Alain Bréau since 2001, has decided to reorganize its Beauty Division, and has just appointed Leslie Bréau Meniger as President of Superga Beauty.

Leslie Bréau Meniger, 40, holds a PhD in pharmacy and an MBA from Essec. She has held positions as International Product Manager at L'Oréal, Marketing Director France at La Roche-Posay and International Marketing Director at Biotherm.

In 2018, she joined the Superga Invest Group as Managing Director.

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