A subsidiary of TriMas Corporation, TriMas Packaging is reshuffling the deck in the perfumery pump market, while continuing to innovate with its flagship "large dose" pumps.

TriMas Packaging presented its latest innovations in beauty and cosmetics packaging at Beautyworld Middle East 2024, held in Dubai on October 28, 29 and 30, 2024. With its Rieke, Aarts Packaging, Affaba & Ferrari, Taplast and Rapak brands, the company was able to showcase its latest advances and sustainable solutions for the beauty, cosmetics and personal care markets, in particular its portfolio of high-end perfume pumps and closures. 

For two years now, TriMas Packaging has been making a strategic shift. Considered more as a specialist in the production of "large dose" closures and pumps for a wide variety of sectors, the division of the American TriMas group decided to invest heavily in the luxury sector, focusing on the beauty and personal care segments.

"Our acquisition strategy is in line with our current strategy: to diversify our business into the beauty segment, taking into account market expectations in terms of premiumization, upmarket positioning and the expected increase in product added value, say TriMas Packaging managers. The acquisition, in 2023, of Dutch company Aarts Packaging is part of this strategy. Aarts Packaging specializes in injection molding for the cosmetics, medical and food industries. In particular, the company manufactures high-end perfume closures and make-up cases for customers in the beauty and luxury sectors. Its major strengths are its ability to automate production, which runs 24 hours a day, with few employees, and its in-house mold making."

Diversification into fragrance pumps

With this new facility, TriMas Packaging intends to position itself against major competitors such as Aptar and Silgan Dispensing Systems, with new-generation fragrance pumps. "We sell a lot of fragrance pumps in the United States and Brazil. Today, they are manufactured by an Asian partner. After analyzing the market, we decided to set up production in Europe", explains Hervé Bichon, Vice President Sales, Beauty & Dispensing Systems at Aptar. TriMas Packaging.

The dedicated perfumery pumps - available in crimp, snap-on and screw-in versions, with different types of push-button - will be produced at the Aarts Packaging site, with an annual production capacity of 100 million units. 

"At the end of 2024, we will start with assembly. Next year, injection and pump motor manufacturing will also be integrated. The main market players are currently approving these new pumps. Industrial trials are even being carried out at some of our customers' sites. This is a major step for us: we're moving from a company that manufactures "large dose" pumps to one capable of manufacturing micro-dose pumps for the beauty sector".stresses Hervé Bichon.

"We are well positioned to be one of the three major producers of this type of pump in Europe. Customers are delighted to see us enter this market".says Stéphane Frémiot, European Sales Director, Beauty & Distribution Systems Division.

Innovative, environmentally-friendly products

In addition to this major project, innovation and sustainable development remain TriMas Packaging's key development priorities. For pumps, pushers and screw rings can, for example, be made from recycled materials to meet growing market demand. Closure elements such as flip-top caps can be made from 100 recycled %. 

What about recyclability? TriMas Packaging, for example, has launched a new range of single-material, all-PP or all-PE pumps. Intended for lotions, available in 2 cc and soon 4 cc versions, the Singolo dispenser pump offers consumers, according to TriMas Packaging, excellent dispensing performance while allowing recycling after use. This innovative product has been awarded an "A" rating by RecyClass, an inter-professional initiative to promote the recyclability and traceability of plastic packaging in Europe. 

"The challenge is to strike the right balance between a pump that is not too hard and one that rises correctly even when used for a thousand doses, for example. TriMas Packaging pumps are now tested for up to 3,000 doses, and must be able to function after several refills. The Singolo 2 cc works well up to 3000 doses, depending on product viscosity, underlines Hervé Bichon, before adding that it can also be customized.

Specific plunger, PCR, ring adapted to the vial... it's all possible. Manufactured in Vietnam (to benefit from duty-free status) - in a factory soon to be replaced by a larger production unit - it will be available very soon.

The company has also produced a "foam pump" in China, made entirely of plastic, with a butterfly-shaped "butterfly" spring.

"We're in a market where constant innovation is essential if our customers are to benefit from a source of differentiation from their competitors. In addition to standard products, we are designing more and more specific products. To this end, we are currently recruiting pump and closure specialists with project management skills to support our customers.concludes Hervé Bichon.

Plastic-free and made entirely from high-quality FSC paper and cardboard, the Advent calendar designed by Pure Trade for Armani Beauty is designed to be kept and reused.

Its rigid structure is made up of two doors that open thanks to an ingenious locking system. It consists of a ring attached to the first flap, into which a round gold monogrammed piece, attached to the second flap, fits. The box's Armani red-tinted lining paper is hot-stamped with a delicate "landscape" of raised gold pearls.

The interior with rigid dividers reveals 24 drawers with handles in lyocell (Tencel), a textile material made from cellulose (wood pulp), which hold eight full-size products, 15 miniatures and a gift accessory. 

Exceptional gift boxes

A manufacturer of promotional products and packaging for leading luxury and cosmetics brands, Pure Trade has also produced the Armani Privé Les Eaux Holiday discovery box, featuring five 7.5-ml bottles of the brand's iconic fragrances, and the Armani Privé Thé Yulong Holiday box, comprising a 100-ml perfume, a 7.5-ml perfume and a 50-g hand soap.

These two gift boxes, also devoid of plastic, are made of FSC cardboard covered with intense black microembossed paper and hot-stamped in gold, using the same gold bead motif. A cardboard brand logo plate marks these two sophisticated constructions. The first has been designed as a cloche box with a cardboard retainer. The second features two triangular, hinged paper flaps that overlap. A black cardboard wedge holds the products inside. 

Swedish luxury perfume house Byredo has entrusted FaiveleyTech with the production of the cap for its new creation, Mojave Ghost Absolu de Parfum. The part, made from Sulapac biocomposite material, combines aesthetics with a reduction in the product's environmental impact.    

A special texture

FaiveleyTech is an international group of French origin, specializing in the injection molding of high value-added technical polymers for the demanding, selective and standardized markets of the beauty and health industries. Teams from its Beauty BU, working closely with their partner Sulapac, took up the challenge imagined by the creators of the Byredo perfume house: to reproduce the visual and textured effects of Japanese burnt wood on the cap of Mojave Ghost Absolu de Parfum, its new fragrance, to recall the authentic, raw character of the olfactory composition. 

Byredo selected a biocomposite material formulated by Sulapac to reduce the use of fossil fuels and lower its carbon footprint. The result of careful engraving of the tooling, combined with mastery of the injection process, the rough, old wood texture was specifically developed for this project. 

The cap and its magnetic components are assembled on a fully automated line, enabling positioning on the bottle by magnetization.

"FaiveleyTech is proud of this new exclusive project for Byredo. The teams came up with a daring and original project, which connotes craftsmanship and nature, from which we draw our inspiration. With great energy, we pushed the limits of our processes to the limit, and the result, in both fragrance and packaging, highlights the brand's original signature".said Beryl Tomaschett, Sales Manager at FaiveleyTech Orgelet.

Under the banner of eco-design

FaiveleyTech regularly collaborates with Sulapac, the Finnish company that invented the new biodegradable material that bears its name, to provide eco-responsible biomaterials that meet the functional and aesthetic requirements of brands, for ever more virtuous and qualitative packaging. 

In addition to the antique wood effect created specifically for Byredo, FaiveleyTech and Sulapac offer a range of material grades and shades for a variety of functional applications.