Aptar Beauty: a new Ista-6 certified laboratory to guarantee product quality for e-commerce

Aptar Beauty, a specialist in international distribution solutions, has announced the Ista-6 Amazon certification of the testing laboratory at its Italian production site in Chieti. 

Developed byInternational Safe Transit Association (Ista) in partnership with Amazon, Ista-6 certification comprises a battery of rigorous protocols designed specifically for e-commerce packaging. It guarantees that products are not only compliant, but also designed and optimized to withstand the risks and constraints of e-commerce distribution. The result: fewer product returns and a better customer experience.

"At Aptar Beauty, we know that packaging is a key element of the brand experience, says Luigi Garofalo, Global Category Manager, Personal Care & Home Care. That's why we invested in state-of-the-art equipment to obtain ISTA-6 certification, which certifies that our test lab can carry out strict protocols meeting the highest e-commerce standards."

Aptar Beauty also participates in Amazon's Apass program (Amazon Packaging Support and Supplier Network).

This certification is in line with the company's local for local "from Aptar. The group is committed to producing quality packaging solutions as close as possible to its customers, to speed up time-to-market and improve end-consumer experience and satisfaction. This local agility reduces time-to-market and gives customers the opportunity to qualify their packaging as close as possible to their distribution channels.

A state-of-the-art testing laboratory

The Chieti laboratory simulates handling and transport conditions in accordance with Amazon-certified Ista-6 protocols. It is equipped with state-of-the-art machines and technologies, including a vibration table (road transport simulation) and a drop test (e-commerce supply chain simulation). The aim is to test the resistance of packaging to shocks and stresses during the logistical journey of an e-commerce product, and thus avoid over-packaging.

With over 75 years of expertise in the beauty market, Aptar Beauty goes beyond regulatory testing. The group uses its expertise in formulations, market knowledge and all its know-how to support brands in launching their products on all distribution channels, ensuring speed, quality and customer satisfaction.

Spanish start-up Idony Cosmetics has selected Quadpack's 4.5 ml Gala dip-in packaging for its lipsticks, bronzers and blushes. The packaging, decorated to give the formula a high-end look, has been optimized for each formula and paired with the right applicator for easy, highly pleasant application. All three solutions are made from recyclable PET (polyethylene terephthalate) in a single-material design, in keeping with the brand's eco-responsible values.

Based in Barcelona, Idony creates authentic, sustainable cosmetics. Its vegan and non-animal-tested products have been designed with a minimalist spirit, inspired by the Mediterranean lifestyle. After meticulously developing her liquid formulas, finding her a packaging partner was no easy task. "It wasn't easy, because we had a long list of criteria to meet.es to meet: a quality design, perfect operation, a recyclable product and versatile customization options. We found Quadpack right next door, a leading supplier of cosmetic products who gave me the opportunity to work with them.t focus on sustainability".explains Marta Domínguez, founder and CEO of Idony.

Quadpack's category specialists helped the brand explore options and navigate the sustainable attributes of the different packaging types. Idony ultimately chose the Gala model as the one that best suited its needs. The choice of applicator was crucial to maximizing the benefits of each product and delivering an optimal experience. Samples were provided to Idony and its filling partners for testing throughout the development process. "It was amazing to see how a simple packaging solution can be adjusted and adapted to different textures and formulas while remaining aesthetically consistent across all three formulas."explains Marta Domínguez.

Dream Paint Bronzer and Dream Paint Blush, two silky, ultra-light face formulas, now feature The Essential applicator. Its rounded spatula features two reservoirs on either side to hold a large amount of product, eliminating the need to dip the applicator. The Essential is extremely flexible and soft for smooth, easy application.

Lip Bloom Oil & Tint, meanwhile, features The Irresistible applicator. The formula combines a lip oil with a long-lasting tint. The Irresistible's spoon-shaped applicator is designed for high-pigmentation lip products, with a central reservoir and rigid tip for maximum control. Quadpack has integrated a customized wringer into the bottle to ensure optimal product distribution on the applicator tip.

The three packages feature an elegant, harmonious design, with a pastel cream cap and the Idony brand silk-screened on the bottles. The self-tanner and blush bottles are transparent so that the formula is visible, with a slightly frosted finish to add a touch of sophistication. The lipstick bottle is opaque, injected in the same color as the cap, to protect the light-sensitive ingredients.

The brand was launched in late 2024 and consumers love it, saying its "superb" packaging is "Minimalist and very practical to carry in your bag".. Valeria S. states in an online review of Lip Bloom Oil & Tint: "It's very easyto apply. The design is super chic, I love it!"

Quadpack will be present at Luxe Pack Monaco from September 29 to October 1, 2025.