Mascara remains one of the most popular products among make-up wearers. According to Texen Beauty Partners, the cosmetics industry has seen a marked increase in mascara launches, often accompanied by new concepts.

Revealed at Makeup in New York 2024, Texen Beauty Partners' Moon Collection is a bold statement. Comprising six multifunctional mascaras, it is designed to offer a unique experience for both lashes and brows.

"The choice of the name "Moon" was inspired by the different phases of the moon, which symbolize the different stages of the make-up and eye care routine. Just as the moon changes shape and appearance, the Moon Collection offers a range of mascaras for every moment of the day."says Texen Beauty Partners.

An innovative, multifunctional collection 

Each of the six mascaras in the Moon Collection is designed to meet specific needs in terms of morphology or desired make-up results, whether to enhance lashes or structure brows.

Thanks to original, ergonomic applicators, the make-up gesture is reinvented, offering easy, precise application.

What's more, according to Texen Beauty Partners, the collection features a perfect connection between gesture, formula, brush and wringer, for an optimized user experience.

Redesigned packaging and an eco-responsible approach

The Moon Collection packs are designed without ABS, POM or POK, thus reducing environmental impact. In addition, four of the six packs feature 2-in-1 functionality, helping to reduce waste.

The "reduce" and "reuse" aspects are at the heart of the collection. The "Full Moon" mascara, for example, eliminates the need to use cotton for conventional make-up removal, thus reducing the amount of waste generated. With capacities ranging from 6.5 ml to 10.5 ml, the packs have also been designed to reduce environmental impact.

"This collection offers lash care, black mascaras with applicators and accessories to make make makeup easier, colored liners and mascaras and a wonderful makeup remover mascara!"explains Nathasha Marquez, Trading Marketing Manager at Texen Beauty Partners in her tutorial.

Floribis has been growing Bourbon vanilla for 20 years. Buoyed by its reputation as a demanding and committed vanilla supplier, Floribis launched Atelier de Flo, its own brand of perfumes and cosmetics based on Madagascan plant materials, on the European market. With Bourbon vanilla at the center, the company is innovating to integrate this precious essence.

Bazille Rétro 100 ml, a Nissa cap with matching stripes for the women's version, a matte black Wally cap for the men's version, and shiny gold-tinted pumps and pump covers for both products: Coverpla was asked to design a signature product available in four fragrances: three targeting women and a fourth, more masculine version. The collection was born in Coverpla's Nice showroom, around a clever mix and match. The idea was to give the collection a signature in line with market trends. 

Generous shapes, gentle curves, the distinctive charm of the striations formed in the glass and surlyn, and a more masculine black hood for the men's version... this project is the result of close collaboration between Floribis and Coverpla, two companies that share common values and objectives. 

"Queen of Silk", Creed's new fragrance, is available in 30 ml and 75 ml bottles produced by Stoelzle Masnières Parfumerie.

Each bottle bears witness to Creed's exacting standards of luxury and precision. "The design, inspired by the luxurious nature of silk, is a perfect blend of refined glass construction, elaborate decorations and precise color harmonization."says Stoelzle Masnières Parfumerie.

Housed in Creed's iconic bottle, "Queen of Silk" boasts a rich violet hue, a nod to the precious fabrics historically reserved for society's elite. A color that represented a challenge for the bottle-maker: obtaining the exact shade is the fruit of a complex process, requiring meticulous attention to detail and a thorough understanding of color dynamics.

The bottle features the Creed logo elegantly etched into the glass, serving as a tactile and visual marker of authenticity and sophistication. A delicate gold motif printed by hot stamping carries the fragrance's name. Stoelzle Masnières Parfumerie says the 30 ml version was particularly difficult to produce, requiring exceptional precision to perfectly apply the motif in the limited space between the Creed logo and the bottom of the bottle.