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Beautyworld Middle East 2023 welcomes a record number of Brazilian companies

site-industries-cosmetiques A group of people walking in front of a pink building, captured by Brouillon auto.

A total of 62 Brazilian companies from Beautycare Brazil (a project to internationalize the Brazilian cosmetics, toiletries and fragrances industry) are exhibiting at the 27th edition of Beautyworld Middle East 2023 (held from October 30 to November 1, in Dubai, United Arab Emirates). This is a record number of exhibiting companies since the first agreements were signed 20 years ago between Abihpec (Brazilian Association of the Cosmetics, Toiletries and Perfumes Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), who coordinate the sector project.

Most companies are concentrated in the Brazilian zone, but brands are also spread across other pavilions.

"At the previous edition of the show, during the three-day event, 2,383 business meetings took place, totaling $5.7 million in international sales, with the hope of reaching a further $50 million over the following 12 months. Our expectations for this edition are very positive and proportional to the record number of participating companies, mainly in terms of promoting the image of Brazil and its companies at the event, and business expansion. It will undoubtedly be an unforgettable moment of commercial promotion for the Brazilian CT&F sector (cosmetics, toiletries and fragrances) for interested audiences in the United Arab Emirates and other countries in the region".said Gueisa Silvério, International Business Manager at Abihpec.


A Green Zone in the Brazilian pavilion

Beautycare Brazil has created a new zone within the Brazilian pavilion: the Green Zone.

This year, two companies are taking part: i9 Soluções, a Brazilian leader in the production of sustainable hairbands, and Souvie, an organic cosmetics company. 

The hairbands offered by i9 Soluções are innovative, environmentally-friendly products, 100 % recyclable, reusable and metal-free, made from sustainable resources. They are a genuine tool developed exclusively for professional hairdressers, featuring two exclusive technologies that optimize performance and safety during the bleaching process.

In particular, Souvie has developed a certified organic sun cream, a foundation enriched with a selection of natural active ingredients - the first certified organic foundation in Brazil, and a primer enriched with an innovative active ingredient derived from organic Indian ginseng root, designed to protect the skin from damage caused by exposure to blue light.

Photo: © Delia Dobrescu

Reinforces the cutaneous barrier by maintaining skin hydration

site-industries-cosmetiques A pink rose with a yellow center and green leaves.

Crodarom, the French subsidiary of the Croda Group, which produces a wide range of innovative botanical extracts for cosmetics and industrial applications, has just launched Phytessence French Rose EC, a rose flower extract, Rosa gallicawhich reinforces the cutaneous barrier by maintaining skin hydration.

A fundamental pillar of our skin care routine, moisturizing is the first beauty gesture to adopt in every season. In response to climate change and temperature variations, a new technique is emerging: skin-flooding, which involves layering moisturizing cosmetics to lock in moisture and hydrate the epidermis deeply and for a long time. Hydrated skin is more supple and luminous, less prone to tightness and protected from cellular aging. The hydrolipidic film made up of sebum reinforces the skin barrier and limits water loss. Its composition varies according to age, state of health, season and environment. Often richer in sebum during adolescence, this film becomes less present and less effective with age. It is therefore essential to regulate and balance it. 

Obtained by ultrasonic extraction of roses Rosa gallica from French organic farming in glycerine and water (Eco-sound technology), Phytessence French Rose EC has moisturizing and protective properties.

The active ingredient moisturizes the skin and visually improves its quality, regulates sebocyte activity and protects lipid compounds from external aggression, and protects the skin from premature aging by reducing the expression of inflammatory mediators and the glycation phenomenon. 

According to the tests carried out :

  • Phytessence French Rose EC cream moisturizes the skin by a statistically significant 5 % compared to the placebo cream. Volunteers confirmed that the cream visually improved skin quality via a questionnaire administered 28 days after application versus placebo. 
  • Phytessence French Rose EC reduces lipid synthesis in sebocytes by 61 %.
  • Phytessence French Rose EC reduces UVA-induced lipoperoxidation of liposome phospholipids by 70 %. The active ingredient regulates sebocyte activity and protects lipid compounds from external aggression. Its properties are ideal for maintaining skin homeostasis.
  • Phytessence French Rose EC reduces PGE synthesis2 of 50 % and IL6 of 41 % after UVB exposure.
  • Phytessence French Rose EC at 3 % reduces glycation by 89 %.

Application patent pending.

Several applications are possible:
- Natural moisturizing serum
- Moisturizing facial mist
- Fresh awakening gel
- Tinted Perfecting Care
- Velvety moisturizing body care

Phytessence French Rose EC is a 100 % extract of natural origin according to ISO16128, preservative-free, Cosmos-certified, quantified in flavonoids.

Quimivita launches in France: a new subsidiary to strengthen its international presence

site-industries-cosmetiques A woman's hand holds a bottle of cosmetic cream.

Founded in Barcelona in 1964, Quimivita is strengthening its internationalization strategy and aims to increase the presence of its main divisions on the European and world markets. Already well established in Spain, the Catalan company develops innovative ingredients for the cosmetics, food and pharmaceutical industries, and offers laboratory equipment solutions.

The Quimivita story began in the 1960s with the production and marketing of mineral salts. Building on its success, Quimivita expanded its product range and opened its own research and development laboratory to develop new ingredients.

Thanks to an experienced R&D team headed by Dr. Manuela Bermúdez, former R&D Director at Revlon, Quimivita develops functional raw materials and high value-added natural active ingredients, particularly for the cosmetics industry.

This will enable Quimivita to work more closely with key players in the sector, to innovate in synergy with market trends, and to provide appropriate technical and commercial support.

"The opening of this subsidiary in France is a major step forward in our expansion vision. The French market is essential for us, and we're delighted to be able to be closer to our customers and partners here. This proximity will enable us to better understand their needs and offer a more personalized service."said Ramon Balanyà, CEO of Quimivita.

"Through this local presence, Quimivita invites all those who are curious to discover its different activities and to consider new collaborations. This subsidiary is more than just a geographical expansion; it's an invitation to dialogue, innovation and mutual growth on the international market".adds the company.

Two new sustainable ranges from Surlyn for perfume and cosmetics packaging

Dow - SURLYN CIR
Surlyn CIR

Dow has announced the launch of Surlyn REN and Surlyn CIR, two new sustainable ionomer ranges pioneering the use of renewable and circular raw materials.

These new ranges will enable beauty brands and manufacturers to create high-quality, sustainable cosmetics packaging that stands out from the crowd.

Surlyn CIR ionomers are made from mixed plastic waste, while Surlyn REN ionomers are derived from bio-waste, such as used cooking oil. Both ranges, produced from these alternative raw materials, continue to offer the properties that give Surlyn its unique look, feel and performance.

LVMH Beauté, a division of the LVMH group, world leader in luxury goods with 75 iconic brands, will be the first user of these new ranges, following on from the collaboration announced earlier this year with Dow. Dow has already begun supplying Surlyn's sustainable ranges for integration into several LVMH applications.

"Surlyn REN and Surlyn CIR represent a major breakthrough in the creation of sustainable packaging for the cosmetics industry. We are incredibly proud to be launching, alongside LVMH Beauté, renewable and circular raw materials for the manufacture of high-end cosmetic packaging. These products will not only support LVMH in achieving its sustainability goals, but will also contribute to Dow's bold ambition to transform waste and deliver 3 million metric tons per year of circular and renewable solutions by 2030."said Daniella Souza Miranda, Dow's Global Director of Circular and Renewable Solutions.

Dow - SURLYN REN
Surlyn REN

Surlyn REN ionomers are produced from bio-waste such as cooking oil. This process uses waste residues or by-products from alternative production processes in other industries, meaning that the basic raw materials will not lead to additional consumption of earth resources or competition with the food chain.

Surlyn CIR ionomers are created using chemical recycling technologies, breaking down mixed plastics into their basic chemical elements, giving plastic waste a second life. This produces a raw material equivalent to that made from virgin fossil feedstocks. Circular raw materials of this kind can be used in packaging, helping to prevent plastic waste from ending up in landfill or being incinerated.

Surlyn REN and Surlyn CIR production processes are certified on a mass balance basis by the International Sustainability Carbon Certification (ISCC Plus).

An innovation to limit the toxicity of sunscreen products on the marine environment

site-industries-cosmetiques A tube of sunscreen on the sand by the ocean, protected from harmful UV rays.

At Cosmetic 360, Innov&Sea, a young start-up based in Nice, presented its ecotoxicity test, which sets a new standard for assessing the impact of sunscreen products on marine ecosystems. This test in vitro based on cell cultures differs considerably from traditional ecotoxicity tests using living marine organisms. According to Innov&Sea, it represents a major innovation in the suncare sector, which has been growing rapidly for years.

The test can be used successfully at every stage of formulation, from cosmetic ingredients to formulation blocks and finished products.

"Technology in vitro used offers the advantage of not involving the destruction of living organisms, as is the case with traditional ecotoxicity tests, which are often viewed negatively by consumers. In addition to offering excellent reproducibility and accuracy, this test is fast and available all year round.says Dr Pauline Cotinat, President of Innov&Sea.

The test is based on cell cultures of a recognized sentinel organism of coastal marine ecosystems, an invertebrate belonging to the same class as reef-building corals. This organism lives in symbiosis with a microalga and undergoes the same bleaching phenomenon, reflecting the state of health of the marine reef ecosystem. The test enables manufacturers wishing to take an eco-responsible approach to optimize their formulas in order to limit the impact on the marine ecosystem. It offers brands the opportunity to create products that are more attractive to consumers.

This test is already being used by several cosmetics brands wishing to position themselves in the eco-responsible products market.


Innov&Sea in a few words

- A start-up created in February 2023 and based in Nice, spin-off from the Université Côte d'Azur.

- Recognized scientific expertise in marine biology, cell cultures and stress response.

- Supported by CNRS innovation, Bpifrance and the Provence Côte d'Azur incubator.

- Innov&Sea ecotoxicity tests can be applied to all types of suncare products, creams, lotions, sticks, etc., and are available to brands, contract manufacturers and producers of cosmetic ingredients.

From in vitro medical diagnostics to expertise in cosmetic microbiology

site-industries-cosmetiques A woman in a green shirt is featured in the article on automotive drafts.

For over 30 years, bioMérieux's industrial business unit (sales of €549 million in 2022) has been providing microbiological control solutions for the food, pharmaceutical and cosmetics industries, to guarantee patient and consumer safety, and boost industrial productivity. As Cosmetics Market Manager for the French subsidiary, Viviane Lefebvre is developing a range of solutions to meet the regulatory, economic and quality challenges facing the cosmetics industry.

With a 5-year degree in biochemistry/biology with a specialization in microbiology, Viviane Lefebvre worked in in vitro immunological diagnostics for seven years at Biotrol, before returning to her native Brittany in 2001. She joined AES Laboratoire, which later became AES Chemunex, specializing in medical and industrial microbiological diagnostics.

When AES Chemunex was acquired by bioMérieux in 2011, she specialized in the industrial market, developing expertise in cosmetic microbiology. Promoted to cosmetics market manager within bioMérieux Industry France in 2017, she participates in the Afnor-cosmetics microbiology group to develop the ISO standards followed by the majority of microbiology laboratories. She keeps a close eye on regulatory developments in this field: European (regulation 1223/2009), American (USP) and Chinese (CSAR) regulations in particular. Also on its radar: new trends in the cosmetics market (growing naturalness, skincare products with specific sought-after effects, sustainable development, etc.). These are just some of the major challenges that cosmetics manufacturers face through innovation, in order to remain competitive! To understand these challenges, Viviane Lefebvre liaises with a wide range of players in the cosmetics industry - manufacturers, service providers, associations, standards bodies - and exchanges ideas with her company's cross-functional departments (sales, technical support, logistics, etc.) to ensure the best possible service for her customers. Responsible for several product ranges, she understands the importance of microbiology in cosmetics.

The quintessence of alfalfa for plural beauty

site-industries-cosmetiques A draft of people's faces on a white background.

Enriched with alfalfa galactomannans, Inclusium is, according to Silab, a multifunctional natural active ingredient that enhances the beauty of all skin types. Its efficacy has been demonstrated on various panels, and its cosmetic benefits, visible from as early as seven days, meet consumers' universal expectations in terms of skin care.  

Responding to skin's specific needs with cross-disciplinary benefits 

In order to sketch the face of universal beauty, Silab has surveyed consumers' main skin characteristics according to ethnicity, gender and age. Three expectations stand out:   

  • beautiful skin quality, characterized by cutaneous hydration and refined skin texture for a smoothed micro-relief; 
  • an even, radiant complexion, free from the blemishes associated with post-inflammatory scarring and skin aging; 
  • reduced signs of aging, with firmer skin and smoother wrinkles.

Proven effectiveness from cell to skin 

The combination of Silab's expertise in tissue engineering and transcriptomics has enabled us to investigate the spectrum of Inclusium's activities on the biological pathways essential to epidermal and dermal functionality. Thanks to a large-scale exploratory study, it was established that Inclusium :

  • stimulates epidermal functions by modulating biological pathways linked to the physical and hydric barrier, the immune barrier and the anchoring of the epidermis to the dermis;
  • reinforces dermal matrix quality by increasing collagen I synthesis and limiting MMP-1 synthesis.

In addition, five clinical studies were specifically conducted to demonstrate the performance of Inclusium. Evaluated on mixed, young and mature, Caucasian, Asian, Latin American and African-American panels, this active ingredient delivers a hydra-smoothing, complexion-perfecting and anti-wrinkle effect as early as seven days after application. 

Alfalfa, a herbaceous plant with many virtues

To develop the Inclusium active ingredient, enriched with galactomannans, Silab used the seeds of alfalfa, a plant native to Asia and cultivated throughout the world for thousands of years for its nutritional qualities and medicinal properties. 

Selected certified organic farms in France guarantee a secure, traceable supply.   

Inclusium is a patented active ingredient, recommended at a dose of 0.5 to 2.5%. Available in aqueous solution, it is easy to formulate. It complies with biodiversity regulations and has a natural origin content of 99.2 % (ISO 16128). It complies with international cosmetics regulations (Europe, USA, China, Japan, etc.).

L'Occitane innovates with Albéa Tubes

site-industries-cosmetiques A tube of l'occitane hand cream with a blue tube.

French brand L'Occitane has worked with Albéa Tubes to reinvent the packaging of its iconic 30 ml hand cream range, starting with the shea butter version. The switch from a laminated tube (ABL) to a Greenleaf tube incorporating the OctoTop opening system now enables recyclability while reducing the total weight of the tube by 23 % compared with the current tube.

L'Occitane and Albéa Tubes have taken a new step in their cooperation by relaunching the best-selling 30 ml shea butter hand cream. The APR-certified Greenleaf solution, made entirely of laminated plastic with a multi-layer HDPE skirt, replaces the old laminated aluminum tube. The new solution reduces the number of materials from 5 to 2, and components from 3 to 2.

For the cap, L'Occitane has opted for Albéa's EcoTop technology with OctoTop, a 2-in-1 flip-top closure system featuring L'Occitane's emblematic octagonal shape. The closure system is made of HDPE, making the entire tube recyclable through existing PE recycling channels in France, Europe and the United States.

This ambitious project required two years of co-development, and is based on a certified LCA (Life Cycle Assessment) which evaluates the reduction in environmental impact of the new solution in several categories compared with the current solution.

"In our CSR strategy, reducing the carbon impact of our products is one of our main commitments, and we want to respond with innovations that make a real difference.explains David Bayard, R&D Packaging Director at L'Occitane. Weight reduction and recyclability were therefore at the heart of this project, and led us to simplify the tube as much as possible without compromising aesthetics and functionality. On the contrary, OctoTop enhances the tube's functionality for our customers."

"L'Occitane has not hesitated to rethink and redesign its most iconic packaging to advance circularity, and we are very proud of this new step in our partnership."adds Isabelle Sery, Sales Manager at Albéa Tubes.

The tubes are produced for L'Occitane at Albéa Argonne and will be available on the market in early 2024.

The flavors and fragrances industry listens to the earth

Technical day From flowers to fragrances and flavors

The 5th edition of the technical day dedicated to fragrances and flavors will be held on November 30, 2023 in Grasse. It will be preceded by a launch event on the evening of November 29, featuring pitch sessions for innovative startups at the Villa Blu by Robertet.

Following the success of previous editions, with an average attendance of almost 150 delegates, this year's "From Flowers to Fragrances and Flavors" technical day will focus on mobilizing the filière's industrial players in the face of the climate challenge, and in particular that of rechauffement. Organized by the Innov'Alliance competitiveness cluster, in association with the Robertet group, it is positioned as the must-attend event on the aromatic industry's know-how, creativity and innovation.

Experts, researchers and global industry leaders will present their visions and innovations during this day of conferences.

Startups from the cluster showcased at the iconic Villa Blu by Robertet

This edition will innovate with an officiel launch the evening before, on November 29, at Villa Blu By Robertet, the gas pedal of the world leader in natural ingredients. Key players in innovation, the startups of the Innov'Alliance cluster will be presenting their solutions for tackling the major defi of climate change together.

A comprehensive review of innovations across the entire flavor industry value chain

Extreme events such as record heat waves in 2022, mild winters and water shortages at the start of the year are regular reminders of the urgency of climate change. Innovation is the key response, and a comprehensive review of innovative solutions across the value chain will illustrate the mobilization of the flavors and fragrances industry.

  • Perfume plant cultivation: the impact of climate warming on the filière's key raw materials and the contribution of innovative technologies to perfume plant cultivation, whether through regenerative agriculture or soil-less cultivation of violets, will be investigated to ensure the production of ecoresponsible perfume plants.
  • Production of aromatic ingredients: To produce aromatic extracts with low environmental impact, levers for action will be presented: transformation processes with low environmental impact, tools for managing their impact and organizational innovation coupled with innovative technologies.
  • Creation: At the creation stage, perfumers and flavourists will present tools and strategies to guarantee compositions with low environmental impact. All fields of creativity will be explored, from tools specifically developed by industry leaders to independent perfumers.
  • Formulation: Three major issues will be addressed: ecotoxicology, fragrance in water and the aromatization of plant protein-based products. Major innovations will be presented, including the power of in silico models to predict the ecotoxicology of complex natural substances of little-known composition, the formulation of alcohol-free perfume with oil/water perfuming microemulsions, and the aromatization of plant protein-based products to support the dietary transition.
  • Marketing: Enfin, this conference will provide answers to the strong consumer demand for products with low environmental impacts through the analysis of market trends and the contribution of new blockchain tools, guaranteeing transparency as well as the ethical and low environmental impact character of the product.

A fence to initiate a global and systemic impact

In order to generate a global and systemic impact, the cluster will propose a closing session aimed at giving a wider dimension to local initiatives: the respectful cultivation of fragrance plants - the Indication Géographique Absolue Pays de Grasse carried by Fleurs d'Exception du Pays de Grasse, and the Flor-Index developed by Technicoflor to assess the environmental and social impact of its fragrance compositions.


The technical day in brief 

  • A unique opportunity for the aromatic, cosmetics and agri-food industries to exchange views on a major issue: climate change.
  • An original vision of the flavors and fragrances industry, covering its entire value chain: from sustainable agriculture of the perfume plant to the marketing of cosmetics and fragrances.
  • A dynamic, interactive approach with 11 startup pitches and 16 high-quality conferences presented by experts (Antoine Lie), major innovations (Sorga Technology, Neovix Biosciences, Kreatis, Eden Ecosystem) and world leaders in their field (Groupe Robertet, Firmenich, Mane).
  • A multidisciplinary audience: CEOs, R&D, researchers, perfumers, marketing and regulatory assessors, etc.
  • 150 to 200 participants expected
  • In emblematic locations: November 29 evening at the Villa Blu by Robertet in Grasse, from 5:00 p.m. to 8:00 p.m., November 30, 2023 at the Palais des Congrès in Grasse, from 8:30 a.m. to 5:30 p.m.

Upcycled microalgae for reduced wrinkles

site-industries-cosmetiques A man's face is shown before and after a Brouillon auto care treatment.

Algaktiv Collage is made from plant collagen peptides and spermidine derived from a resilient extremophilic microalgae, Hematococcus pluvialis. This microalgae, which thrives in Iceland's harshest environments, has the ability to modify its own biochemistry when subjected to stress, producing astaxanthin, a red nutraceutical antioxidant.

Stressed microalgae 

In Iceland, the purest and longest-lasting astaxanthin is obtained from the cultivation ofHematococcus pluvialis in closed photobioreactors powered by renewable 100 % geothermal energy. Astaxanthin, an oil-soluble nutraceutical, is extracted from stressed microalgae, leaving behind a water-soluble fraction that was previously considered a waste product.

The company has developed an innovative process for recyclingHematococcus pluvialis depleted in astaxanthin, giving them new life in the form of Algaktiv Collage.

Algaktiv Collage harnesses the power of upcycled plant peptides, standardized in glycine, proline and hydroxyproline. These peptides serve as building blocks for the production of native collagen, promoting skin firmness and elasticity. 

Algaktiv Collage also contains spermidine, a natural activator of skin collagen synthesis, further enhancing its rejuvenating effects.

"At Algaktiv, we're driven by a passion for developing high-performance skincare solutions that deliver outstanding results while prioritizing sustainability, says Jordi Ayats, Director of Product Development. Algaktiv Collage represents the culmination of our deep understanding of skin biology and the evolving needs of consumers worldwide."

"Consumers are increasingly looking for natural, sustainable alternatives that deliver exceptional results. Algaktiv Collage, with its unique composition rich in plant collagen peptides and polyamine, meets this demand by harnessing the power of microalgae collagen amino acids to restore skin architecture and improve overall health."says Alexandre Lapeyre, Marketing Director.

The tests in vitro and clinical evaluations

The efficacy of Algaktiv Collage has been evaluated in clinical and in vitro studies.

In vitro tests show that Algaktiv Collage stimulates the production of native collagen in the dermis, resulting in an increase of 27.96 % at 0.5 % and 40.37 % at 1 %.

Algaktiv Collage offers hydration benefits comparable to those of hyaluronic acid, with a significant increase from 34 % to 0.5 %. The combination of 0.5 % hyaluronic acid and 0.5 % Algaktiv Collage increases hydration by almost 60 %.

Clinical evaluations of Algaktiv Collage also highlight its transformative effects on the skin.

A long-term study conducted with Algaktiv Collage 1% revealed a performance in restructuring the skin from within and forming the 3D matrix. After seven days, firmness and plumping were multiplied by 2.2 and 3.4 respectively, while hydration was multiplied by three after 28 days. Wrinkle reduction was visually significant.

A study conducted at 2 % demonstrated Algaktiv Collage's ability to hydrate throughout the day. Just one hour after application, hydration levels increased by almost 30 % compared with 7 % for a placebo. This superior performance was maintained for 24 hours.

The third clinical evaluation, carried out with Algaktiv Collage dosed at 3%, showed a notable 35 % increase in hydration after just 10 minutes, a significant improvement over placebo. Internal skin analysis showed intense, long-lasting hydration for up to 24 hours. The amino acid's rapid ability to bind to key skin elements, as hyaluronic acid does, and its ability to remodel the internal structure, helped reduce wrinkles by 14% after just 10 minutes.

Certified by Cosmos, Algaktiv Collage is derived from recycled microalgae grown in Iceland, is GMO-free and registered in China. It stands out for its high stability and ease of formulation, all toxicological assessments having been successfully completed.

"Our commitment to sustainable development goes beyond our product, adds Alexandre Lapeyre. We have developed a unique process for recycling microalgae. Haematococcus pluvialisThis reduces our environmental footprint and helps preserve marine resources.

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