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PCD Innovation Awards: finalists announced

The ADF&PCD and PLD Innovation Awards awards the most outstanding packaging innovations of the year on the European market.


160 files in competition this year 

The Innovation Awards have attracted a wide range of entries for the 2021 edition. This year, it was in the context of a somewhat unusual health situation that the three separate Awards juries were held in digital mode for all the jurors and in person for the Awards Chairmen and organizers. 

It should be noted that each jury was expanded and brought together independent experts, professionals and journalists from the specialized press. In a convivial atmosphere, with sometimes lively exchanges and debates, all the products in competition were examined and judged during the three separate sessions.

Christelle Anya, Director of Content and Community - Brand and Institutional Relations, says: " These juries are moments of rich and exciting exchanges. These are moments of sharing that we appreciate every year as the organizer of these Awards. All of them are keen to evaluate the innovations of the luxury market, to share their expertise and to exchange between professionals on the innovations that are in competition." 

The 2021 vintage should give a good visibility to the winners of the three juries who presented remarkable innovations this year.

Some 24 innovations are highlighted this year.

The finalists are :

Premium Makeup Category

  • Luxury Hydrating Lipstick - Juni Cosmetics
  • Strech Mascara - Chanel
  • Les Beiges" Fluid Foundation - Chanel
  • Seduction Collection Lipstick - Jimmy Choo

Category Fragrance Women and Men

  • Bohemian Snake - Boucheron
  • My Way - Giorgio Armani
  • Seduction Collection Perfume - Jimmy Choo
  • Montblanc Signature - Interparfums
  • Loubiworld - Puig
  • The Concrete ban - Givenchy
  • Perfect Marc Jacob - Coty
  • Sauvage Resource - Parfums Christian Dior

Premium Care Category

  • The Lift and Hydra Beauty - Chanel
  • Clean Skincare Evercalm - Ren
  • Double Essence Clarifier - L'Oréal Lancôme
  • Prodigy Cure Cell Glow - L'Oréal Helena Rubinstein

Consumer Care Category

  • Naturally Good Body Lotion - Nivea
  • Shea Butter Hand Cream - L'Occitane
  • Eco-responsible moisturizing milk SPF50+ - Anthélios L'Oréal

Category Hygiene and Hair Care 

  • Social Plastic - Henkel AG&CO KGaA 
  • Garnier Ultra Gentle Solid Shampoo and Dop Solid Shampoo - L'Oréal

Limited Edition Category

  • Exceptional Beige Box - Chanel
  • Flower Bomb - L'Oréal Viktor & Rolf
  • Christal Peony Collection - Lalique
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