As a specialist in luxury glass bottles, but also an expert in multi-materials through the innovative combination of its plastic, metal, finishing and beauty accessory expertise, the Pochet Group is investing in startup MagREEsource via Pochet Participations, its new structure dedicated to supporting industrial startups.
"We are delighted to launch our fund dedicated to start-ups with MagREEsource, a company we have been working with for several years and which fully meets our investment criteria: a virtuous disruptive technology, sovereignty issues, and a strong expectation from the beauty market for this type of solution."says Alexis Gosset, Pochet's Director of Strategic Partnerships.
The aim of the collaboration between MagREEsource and the Pochet Group is to produce recycled magnets for the beauty industry in France, derived from the dismantling of obsolete equipment. This unique technology reduces the carbon footprint of a magnet by a factor of ten compared with conventional production. For the Group, this first investment marks the start of an ambitious collaboration dynamic, with other projects already in the pipeline.
"This bold move, given the current context, reflects the Pochet Group's DNA: it's our responsibility to support young French companies in order to preserve a competitive industry on our territory".says Xavier Gagey, Chairman of the Pochet Group.
MagREEsource, a CNRS start-up, offers patented technologies for the manufacture of permanent magnets based on rare earths. Its first site at Noyarey, an industrial and technological demonstrator since 2023, is a first step towards the construction of a MagFactory, the first sustainable permanent magnet factory in Europe with a capacity of 1000 t / year, which was designated a "European strategic project" by the European Commission in March 2025.
| Pochet Participations invests in startups The Pochet Group launches a venture capital structure under the name Pochet Participations to provide financial and commercial support for industrial start-ups. This initiative illustrates the Group's commitment to identifying and supporting young companies with innovative technologies or services, while maintaining an active technology watch to offer these solutions to its customers. |
