Strand Cosmetics Europe relies on its trend analysis and continues to develop its collection of specific and targeted beauty and wellness treatments, identified by 4 colors according to their properties: orange: radiance, anti-pollution; pink: refreshing and soothing; blue: hydrating; green: purifying and astringent.
''The challenge is to deepen the concept of targeted and adapted formulas, both in terms of galenics and composition, in the continuity of the active waters and facial cleansers launched in 2018. Identified by color codes, each formula offers a specific skincare and sensorial experience and the combination exfoliator and peel-off mask, - which can be extended to cleansers and active waters - offers a well-being ritual. Beyond the quality and uniqueness of the formulas, Strand Cosmetics Europe positions itself as a cosmetics designer and has integrated into its offer the conditions for a perceived brand image of excellence, attractiveness and authenticity. An approach appreciated by both institutional brands and Indies Brands looking for turnkey creative concepts.
The search for overall performance is reflected in the subtle selection of active ingredients according to their properties and associated benefits - plant complexes, marine water, microalgae - as well as, for the masks, a granulometry that respects the epidermis, such as orange peel, shellfish, rosehip and kiwi seed powder.
Naturalness, effectiveness and the proposal of delicious, balanced, generous and comfortable textures are at the heart of the research and development process of Strand Cosmetics Europe laboratories, in line with the strong expression of market expectations. While ensuring the stability, reliability and safety of the products.
The collection is part of the responsible consumption universe, echoing emerging trends and adopting the codes and values of the Indies brands. The authenticity, quality and attractiveness of the products instantly reassure, in favor of a trustworthy and long-lasting brand/consumer relationship.
