For its two new make-up products, Texen Beauty Partners has put all its expertise at the service of the specific make-up gesture required by eyeliner. The project management team focused its ambition on the design and ergonomics of the pack, but also on an optimal combination of the different parts.
Brand new on the market, these two models owe their success to the choice of a carefully developed pack. The first one is the new Yves-Rocher eyeliner, the second is signed Dr Pierre Ricaud. In order to meet the brand's expectations, Texen Beauty Partners has carried out a major sourcing effort for the choice of the applicator and the wiper.
They are both designed in three parts: the cap, mainly injected in ABS, including the stem and the applicator, the wringer (LDPE + POE) and the bottle (PE). The printing is done with hot stamping on both sides.
For the beauty of the gesture
They are distinguished by their beautiful curves and perfect ergonomics. Their long stems make for an ideal grip and an intuitive gesture. Equipped with a felt tip, they guarantee a precise and flexible application for a personalized make-up result.
The capacity of these eyeliners is 3 ml.
