For the launch of its men's fragrance Myslf, Yves Saint Laurent has opted for ultra-premium refillable packaging. The Texen group was entrusted with the development of a specific cap, with its many technical and aesthetic challenges.
Myslf Eau de Parfum, with its woody fragrance, is available in three formats with identical caps. For this product, Texen continues its long-standing collaboration with the brand, bringing its expertise in the perfume segment and eco-designed solutions.
A turnkey creation
This hood features a remarkably subtle design. It combines streamlined lines with light-and-shadow decorations.
Once the body of the hood and its insert have been injected, each component is decorated and then assembled on line. The finished product is delivered pre-assembled to the brand.
The YSL logo is engraved on the inside of the insert and on the top of the cap, both of which are perfectly aligned with the cap and the front of the bottle.
The magic of decor
Texen's high level of technical expertise is reflected in the aesthetics of the decors, which are based on a low-solvent HES (high-solids-extract) varnish, followed by a pad printing process on the top. This creates a bold contrast between the glossy walls and the matte top, enhanced by an elegant indentation at the corners.
In addition, pad printing hugs the smallest contours of the letters, revealing their relief. Extremely fine grain and ultra-smooth surfaces make the technical complexity of these pieces unimaginable.
Challenge and involvement
From the particularly demanding injection to the decoration stages, Texen has carried out numerous tests and invested in the most advanced processes to achieve a level of quality shared with the L'Oréal development teams (parameterization and adjustment of industrial processes, decoration techniques, camera controls, etc.).
