Olivier Salaun, CEO of Marvinpac, confirms the deployment of MS Beautilab's Pulse 2025 strategic plan, with a complete range of skincare and make-up solutions and a strong international development.
The acquisition of the European reference of the powder Gi Picco's Cosmetics strengthens the offer of MS Beautilab and completes its historical know-how.
" Gi Picco's technologies for the manufacture of powders are of the latest generation, with incredibly creative and attractive solutions, influenced by the world of design and the art of Italian fashion which has been in the DNA of this magnificent family nugget since 1967 "Explains Olivier Salaun, CEO of the group. " They are also very much anchored in an ecological and economic reality to meet the needs of brands worldwide. It is a great pleasure for our family shareholders, our teams and myself to welcome the Gi Picco's teams to the group, and I look forward to this important step in the deployment of our Pulse 2025 strategic plan."
"Among Gi Picco's flagship technologies, Top Injection allows to design powder formulas from a mix of solid and liquid ingredients, therefore creamy and comfortable, with a higher pearl content than pressed powders, for a highlighter and luminous effect."explains Irene Inguaggiato, General Manager of Gi Picco's.
Enrico Colombo, Director of Operations, says: " Unlike Back-Injection, Top Injection allows several colors to be cast without a separator, giving free rein to varied compositions or palette customization. Customization can be pushed to the point of creating 3-dimensional decorations. Patterns, reliefs, glitter and pearl effects, everything is possible. A beautiful illustration of the slogan: The idea becomes color.
This merger gives MS Beautilab's cosmetics division three make-up and skincare R&D laboratories in France, Italy and Switzerland, and four production sites, including a full-service unit in the Czech Republic. Other developments will follow.
"Our strength is to combine creativity, expertise and an eco-responsible approach with our proposals, which are the result of listening to and analyzing market trends and the needs of our customers. summarizes Olivier Salaun.
