Inessens has developed a discovery box for the Anomalia brand. The box, which holds seven 2-ml bottles, is made in France in Grasse, the perfume capital of the world.
Inessens points out that this is not just a discovery box. It was designed specifically for the Anomalia brand, printed in Grasse. Part of it is hand-made.
Offered at the Formes de Luxe prize, on the occasion of the Luxe Pack trade show, this box is made up of three parts: the first is a printed, hot-marked (gold) and embossed sheath for a very haute couture look; the second part is a cut-out, printed, hot-marked (hot gold, pearlescent gilding) and creased pouch. The third part is the wedge.
The shape of the cut-out was specially designed to accommodate the seven Anomalia bottles. Due to the small size of the pouch, gluing and assembly were done by hand.
The box is made on FSC-certified perfume card, a more environmentally-friendly paper because its long fibers intermingle, with no additives in the manufacturing process to disrupt its totally neutral side. The black ink is based on non-GMO vegetable oil. The design is minimalist, with no flat tints. An embossing tool adds animation to the background.
