Aptar Beauty, a global specialist in fragrance dispensing technologies, innovates with a new fragrance pump made from post-consumer resin (PCR). A first in the beauty market, according to the manufacturer.
Aptar Beauty's Color Code PCR perfume pump can include up to 67 %1 PCR Plus" resin. The product's CO2 emissions would be reduced by up to 39 % compared with the conventional resin version.2.
By choosing Color Code PCR, rather than a conventional plastic equivalent, brands can reduce their Scope 3 carbon emissions, while benefiting from the PCR content "claim" for their communication. Using this pump can also enable them to avoid the "plastic tax" on non-recycled plastic packaging, depending on the country of production.
At the end of its life, the Color Code PCR pump can be recycled with the vial in the glass waste stream.
Made in Italy, this snap-in pump is fully customizable to suit any brand design, thanks to the versatility of plastic, which offers the possibility of a wide range of colors with a glossy finish.
As a member of the Ellen MacArthur Foundation's Circular Economy 100 (CE100) network, Aptar has signed the New Plastics Economy Global Commitment. The use of recycled materials underlines the company's commitment to the circular economy.
"Color Code PCR is an elegant step towards greater sustainability: it's our very first plastic fragrance pump to incorporate PCR. Not only does it add a touch of color and differentiation to fragrance launches, but it can also help brands achieve their goals and commitments for more circularity in packaging."says Giuseppe Barletta, Fragrance Lifestyle EMEA Platform Manager at Aptar Beauty.
1. In kg CO2e per 1,000 units of dispensing system only, consisting of mechanical PCR Plus resin (cover 100 % PCR Plus, trim 95 % PCR Plus, push-button and fastener 50 % PCR Plus) compared with 100 % conventional resin.
2. All emissions calculations were carried out for raw materials only, using Aptar's in-house Eco Design LCA tool. No third-party review was carried out.
