Berlin Packaging, a group specializing in the supply of glass, plastic and metal packaging and closures, presented its latest innovations for the beauty sector at the Luxe Pack trade show held in Monaco from September 30 to October 2, 2024. The company also announced the rebranding of its subsidiary Premi Industries at the event.
The Luxe Refill collection, with its sleek design and replaceable PP inner cup, and the Loose Powder accessories collection were among the products on show.
The Pockii collection, appreciated for its rounded, wraparound design, has been enriched with three new references: 50 ml and 100 ml glass bottles and the 50 ml Pockii Refill jar. With its rounded profile, Pockii offers an original, modern aesthetic that makes it easily recognizable.
The decoration proposed for the entire Pockii line by the designers at Studio One Eleven is characterized by a matte finish and tone-on-tone accessories, capable of offering a look with strong visual impact. The rounded-bottom design, common to all references in the collection, adds a distinctive touch that appeals in particular to the youngest and most design-conscious consumers, according to the brand.
Last but not least, Heko's sophisticated design for refillable fragrances stands out among the company's new products. Heko joins the Infusion Refill and Euphoria Refill fragrance collections, designed for a constantly evolving sector.
The bottles in the Heko collection, available in 50, 30 and 15 ml sizes, have a modern, elegant and minimalist design, with clean, square lines that give them a versatility that can be combined with capsules of different materials and designs.
Thanks to an optimized use of glass, Heko bottles are lighter than traditional bottles of the same capacity. "The sophisticated design, combined with refillable functionality, makes Heko a perfect solution for brands wishing to combine aesthetics and sustainability in perfumery, positioning themselves in an increasingly demanding and environmentally friendly market. "says Berlin Packaging.
A single packaging solution for beauty sector customers
With the acquisition, in 2021, of Premi Industries - a specialist in beauty packaging - Berlin Packaging has officially entered the beauty market. To further underline its membership of the Berlin Packaging Group, the Italian company is adopting the new Berlin Packaging trade name and logo.
This milestone follows the company's new EMEA organization, divided into three regions: Northern Europe, Southern Europe and the Mediterranean.
