Brazilian glass giant Wheaton will be showcasing its expertise in the design and production of sophisticated, durable glass packaging at its third consecutive Paris Packaging Week. The company will be present at PCD, one of the world's leading packaging trade shows for perfumes, cosmetics and personal care. The event, to be held at Paris Expo Porte de Versailles, will bring together 750 exhibitors and 14,000 participants, including 2,900 brand owners and design agencies.
Wheaton will be presenting several product lines to strengthen its position in the beauty packaging market.
Developed to exploit the sustainable qualities of glass packaging, the Ecoglass line aims to promote the circular economy and, above all, reduce the consumption of raw materials taken from nature. It has just received a new 200-ml bottle (MB-1551-S), designed from a refill proposal, promoting the circular economy.
Innovative products
This new bottle is lightweight, with around 20 % less glass mass than traditional bottles, resulting in a significant reduction in energy consumption, as well as a reduction of around 15 % in CO2 emissions.
The screw cap allows the fragrance to be refilled, encouraging the conscious use of packaging, while facilitating the recycling process, uniting innovation and environmental responsibility.
Wheaton will also be presenting its new collection of standard bottles, which now includes three new containers, retaining the same format in different size options. With a modern, elegant design and a thick base, these bottles are available in capacities of 100 ml (MB-1581-N1), 50 ml (MB-1582-N1) and 30 ml (SB-1767-N1), following international perfumery concepts.
In the field of decoration, the company will be presenting special hot stamping ribbons. This technique consists of a decoration process using thermal tape, which produces recordings in different colors and, this time, with numerous options for differentiated effects.
Another technology will be on display at the event: Crystal Effect Painting, obtained by applying a special varnish, creates a particular effect around the paint, giving each bottle a special aesthetic. This process enhances the sophistication of glass packaging, offering both a captivating visual aspect and a tactile sensation.
Wheaton has also mastered a technique that lends bottles a sense of nobility, sophistication, beauty and depth, with a marble-effect paint. Reminiscent of natural stone, the paint offers a technological and modern aesthetic, linking the consumer to nature, with a different result for each piece.
EcoVadis Silver Medal
To promote sustainability in its packaging and processes, the Brazilian company has created a multidisciplinary group dedicated to ESG issues, which evaluates and implements actions to ensure Wheaton's long-term sustainable viability.
Distinguished with an EcoVadis Silver Medal in June 2024, which places the company among the top 15 % companies on criteria such as environment, ethics, labor practices and human rights, as well as sustainable purchasing, Wheaton has been using exclusively electricity from certified renewable water sources in its industrial park since 2023, resulting in the total neutralization of Scope 2 greenhouse gas emissions.
