At the Édition Spéciale by Luxe Pack trade show (Carrousel du Louvre, Paris, July 1-2, 2025), g.pivaudran, creator of aluminum packaging for the global luxury market, presented a new eco-responsible opportunity for premium and luxury houses, thanks to its mastery of low-carbon aluminum.
After developing products in recycled aluminum, g.pivaudran continues its ambitious CSR drive. True to its commitment to a more virtuous industry, the company has announced that its entire product range can now be offered in low-carbon aluminum, a raw material that combines reduced environmental impact with the same finish quality and purity as standard aluminum.
"It's a natural evolution for us. Our customers want to combine luxury and sustainability: we provide them with a concrete solution, without compromising on aesthetics or performance."says Marc Pivaudran, President of g.pivaudran.
Recycled aluminum and low-carbon: two sustainable paths
He has demonstrated this through premium or luxury projects, such as those for Chanel: up to now, the recycled aluminum offered by g.pivaudran has offered (and continues to offer) excellent prospects. For matte effects, recycled aluminum is perfect in every way. However, ultra-gloss renderings - which are possible - remain more complex. Low-carbon aluminum makes up for these limitations, opening up a virtuous new path with no technical limits.
Thanks to the complementary nature of our recycled aluminum and low-carbon aluminum offerings, brands can now opt for either solution.
The low-carbon aluminum used by g.pivaudran - sourced from European production - is derived from renewable energies, notably hydroelectric, and from optimized production processes. Together, these two features significantly reduce its carbon footprint: less than 5 tons of CO2 generated per ton of aluminum for the low-carbon version (versus 6.4 for the standard version).
It benefits from enhanced traceability of raw materials and partnerships with committed suppliers. The g.pivaudran company is particularly attentive to the certifications and sustainability scores obtained by its partners, and beyond that, to the methods of calculation and the quality of audits.
"We want to be a player in the responsible transformation of our industry. Offering low-carbon aluminum across our entire range is a concrete, visible and measurable step".says Marc Pivaudran.
"A first project integrating low-carbon aluminum, an all-aluminum assembly to be anodized on our new low-carbon line, is underway with a new customer. The g.pivaudran teams are hard at work to meet this challenge, which will give concrete expression to the company's new commitment to eco-responsibility in the service of French luxury brands".says sales manager Hervé Delaigue.
