Aptar Beauty: a new Ista-6 certified laboratory to guarantee product quality for e-commerce
Aptar Beauty, a specialist in international distribution solutions, has announced the Ista-6 Amazon certification of the testing laboratory at its Italian production site in Chieti.
Developed byInternational Safe Transit Association (Ista) in partnership with Amazon, Ista-6 certification comprises a battery of rigorous protocols designed specifically for e-commerce packaging. It guarantees that products are not only compliant, but also designed and optimized to withstand the risks and constraints of e-commerce distribution. The result: fewer product returns and a better customer experience.
"At Aptar Beauty, we know that packaging is a key element of the brand experience, says Luigi Garofalo, Global Category Manager, Personal Care & Home Care. That's why we invested in state-of-the-art equipment to obtain ISTA-6 certification, which certifies that our test lab can carry out strict protocols meeting the highest e-commerce standards."
Aptar Beauty also participates in Amazon's Apass program (Amazon Packaging Support and Supplier Network).
This certification is in line with the company's local for local "from Aptar. The group is committed to producing quality packaging solutions as close as possible to its customers, to speed up time-to-market and improve end-consumer experience and satisfaction. This local agility reduces time-to-market and gives customers the opportunity to qualify their packaging as close as possible to their distribution channels.
A state-of-the-art testing laboratory
The Chieti laboratory simulates handling and transport conditions in accordance with Amazon-certified Ista-6 protocols. It is equipped with state-of-the-art machines and technologies, including a vibration table (road transport simulation) and a drop test (e-commerce supply chain simulation). The aim is to test the resistance of packaging to shocks and stresses during the logistical journey of an e-commerce product, and thus avoid over-packaging.
With over 75 years of expertise in the beauty market, Aptar Beauty goes beyond regulatory testing. The group uses its expertise in formulations, market knowledge and all its know-how to support brands in launching their products on all distribution channels, ensuring speed, quality and customer satisfaction.
