On the initiative of the Green Impact IndexA survey of French consumers' perceptions of the environmental scores applied to cosmetics, personal care products and dietary supplements. Published on October 7, it measures perceived usefulness, intention to change habits, and expectations in terms of method and information.
The first opinion survey dedicated to environmental "scorings" in the cosmetics, hygiene and dietary supplements sectors was unveiled on October 7. Conducted by Verian on behalf of the Green Impact Index, a consortium of companies, federations and associations, it is part of a landscape in which the Nutri-Score has established itself in the food sector, while the "Eco Balyse" for textiles is announced on shelves.
High expectations for a useful display
According to the survey, 78 % of French people consider environmental labelling to be useful, or even very useful. Over and above this posture, 64 % of respondents say they are ready to modify their consumption patterns according to the results of the assessment. At the same time, 71 % of those questioned would like more information on the impact of cosmetics, hygiene products and dietary supplements. Finally, for 42 % of consumers, the solidity of the method is the most important criterion.
A context of methodological standardization
The Green Impact Index is a science-based environmental and societal label for cosmetics, dietary supplements and family health and wellness products. The centrality accorded by consumers to the robustness of methods (42 %) reinforces the need for transparency regarding calculation hypotheses, life-cycle perimeters, inventory bases and indicator weighting.
