The new jeannearthes.com platform provides a unique space where visitors and shoppers can explore the worlds of each of the group’s brands. For the first time, the platform brings together all of the group’s brands Arthes Group based on a unified framework designed to showcase creations, materials, and stories.
A narrative focused on the creations and their materials
The platform showcases the personality of each fragrance through images, stories, and inspirational themes. It describes the raw materials, the character of the creations, and the moments they accompany, allowing visitors to imagine the experience before they actually smell the fragrance. «Perfume is more than just an olfactory composition. It’s an emotion, a story, an encounter. With jeannearthes.com, we wanted to create an experience that allows you to discover our creations in a new way, while sharing the expertise, behind-the-scenes insights, and fragrance culture that have defined the Arthes Group’s identity for nearly fifty years.», says Thibaud Perrin, CEO of the Arthes Group.
The group announced that, over the coming months, the platform will be expanded to include content dedicated to the stories behind the creations, raw materials, olfactory heritage, and the creative process. The site will also feature presentations on perfumery in Grasse and the region’s iconic flora, highlighting the group’s deep roots in the region since 1978.
For the first time, the unified architecture makes it easier to navigate from one universe to another, discover new products, and explore complementary collections. Through these experiences, the group affirms its commitment to strengthening the bond between its brands and their audiences and to promoting the fragrance expertise developed in Grasse.
