For its new fragrance line, a symbol of audacity and determination, Lancôme has drawn on the multi-material expertise of the Pochet Group to create a technically unprecedented bottle. The tall, extremely slender shape, just 15 millimeters thick, is a first in the perfume world. Mastering the straight columns over the entire height, as well as the flat base and square shoulders, was also a major technical challenge. At the center of the bottle, the concave halo, designed in the mold, makes the light particularly vibrant. The transparency, brilliance and finesse of the glass are enhanced by the gilded aluminum frame, also of extreme finesse. Qualipac's mastery of 90° metal bending and curved shaping enables the frame to be glued with the utmost precision, perfectly embracing the entire length of the bottle.
Designed as a familiar nomadic object, the bottle is also refillable to optimize its impact on the environment.
Finally, Lancôme beauty consultants are equipped with a Priminter-designed case to hold the bottle, which they carry over their shoulder like a couture accessory.
